Marketing and Digital Communications Advisor

$117,200 - $175,800/Yr

Southern California Edison - Irwindale, CA

Full-time - Senior

Hybrid - Irwindale, CA

Utilities

About the position

As a Marketing and Digital Communications Advisor at Southern California Edison (SCE), you will play a crucial role in shaping impactful marketing strategies for both business and residential customers. This position involves managing a portfolio of programs focused on affordability and electrification initiatives, ensuring effective execution of marketing campaigns aligned with business objectives, and enhancing customer experience through multi-channel efforts. You will collaborate with cross-functional teams, leverage data-driven insights, and optimize automated marketing efforts to improve customer engagement and track performance metrics.

Responsibilities

• Develops the Public Relations and Analyst Relations strategies to improve engagement, brand awareness and accountability for impact.
• Utilizes technical skills and marketing expertise to develop, implement, and optimize automated marketing program campaigns and collects marketing requirements from stakeholders and convert them into technical requirements for IT groups.
• Oversees project management execution for marketing communications activities including campaigns and content that supports the customers journey and aligns to the selling process.
• Oversees the development of marketing communications campaigns by understanding media coverage and industry trends and developing fresh story ideas to propel SCE forward.
• Manages and supervises campaigns, ensuring that they are executed within the guided framework and that the campaign complies with the organisations marketing plans and objectives.
• Monitors key metrics to measure the effectiveness of our communications efforts and to make data-driven decisions to improve our strategy.
• Shapes and oversees strategic marketing communication plans, including developing plans in line with other business initiatives, communicating plans internally and securing leadership approvals.
• Review analytics and customer feedback to proactively identify and improve the experiences and satisfaction of our customers.
• Working in collaboration with product or program owners, responsible for all aspects of strategic campaign development, measurement and execution of SCE's marketing, digital and customer lifecycle nurture programs.
• Achieve operational efficiency via effective implementation plans (e.g., optimal channel mix, targeted communications, relevant offers, relevant messaging).

Requirements

• Seven or more years of experience in marketing, advertising or communications.
• Bachelor's Degree or higher in Marketing, Business, Communications or related field.
• Experience implementing automated offer management using Salesforce Marketing Cloud or equivalent enterprise-grade multi-channel marketing hub.
• Vendor management experience.
• Experience with multi-channel marketing strategy and planning (media, banner, radio, etc) driven by sophisticated analytics and data modeling.
• Utility or other highly regulated industry experience.
• Experience with enterprise marketing software - Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud.
• Ability to work independently and in fast paced environment.

Nice-to-haves

• Experience with enterprise marketing software - Salesforce Marketing Cloud, HubSpot, Marketo, Adobe Exp. or Cloud.
• Utility or other highly regulated industry experience.

Benefits

• Work from home
• Hybrid work mode with set days in the office and remote options.