Marketing and Digital Operations Director

Joe Cooper Auto Group - Edmond, OK

Full-time - Mid Level

Edmond, OK

About the position

The Marketing and Digital Operations Director at Cooper Auto Group is a leadership role responsible for developing and executing marketing strategies to support ten automotive retail dealerships and their associated service centers. This position focuses on enhancing brand visibility, driving traffic generation, and managing online reputation through effective digital marketing efforts. The director will oversee various marketing initiatives, including website management, digital advertising, and traditional marketing, while collaborating with executive staff and dealership leaders to achieve marketing goals.

Responsibilities

• Oversee and manage all digital marketing efforts to drive brand visibility and traffic generation.
• Develop and execute short and long-term marketing plans and programs to ensure profit growth.
• Plan and oversee advertising and promotion activities, including billboards and direct marketing events.
• Communicate and maintain relationships with outside advertising agencies and digital vendors.
• Utilize creativity and data analytics to enhance and improve performance metrics.

Requirements

• Bachelor's Degree in Marketing, Advertising, Business or related field preferred.
• Three or more years of digital and traditional marketing and advertising management experience.
• Proficiency with VinSolutions, vAuto, CallRevu, ReverseRisk.
• Proven performance in developing and implementing successful marketing campaigns.

Nice-to-haves

• Experience in automotive retail or agency supporting automotive retail.

Benefits

• 401(k)
• AD&D insurance
• Dental insurance
• Employee assistance program
• Employee discount
• Health insurance
• Paid holidays