Marketing and Digital Product Specialist

$55,016 - $85,010/Yr

1St Security Bank Of Washington - Mountlake Terrace, WA

Full-time - Mid Level

Mountlake Terrace, WA

Credit Intermediation and Related Activities

About the position

The Marketing and Digital Product Specialist at 1st Security Bank of Washington is a full-time role focused on creating, implementing, tracking, and optimizing digital marketing campaigns and enhancing the bank's web presence across various channels. The position requires a proactive individual with intermediate digital marketing skills, web analytics experience, and a strong background in project management. The specialist will work closely with the marketing team to support digital marketing innovation and ensure compliance with bank regulations while delivering exceptional client experiences.

Responsibilities

• Create, implement, track, and optimize digital marketing campaigns.
• Assist with regular updates to the public website via a proprietary content management system.
• Monitor Google Analytics, Search Console, and related web analytics tools.
• Setup and track custom audiences, conversion goals, and related engagement events using Google Analytics and Google Tag Manager.
• Manage campaign budgets, expenses, and administrative duties related to marketing projects.
• Support Digital Marketing Manager in researching and presenting new digital marketing opportunities.
• Participate in strategic planning in regular team meetings.
• Manage project management for the team using Monday.com.
• Co-lead discovery sessions and scoping roadmaps for larger bank projects.

Requirements

• Minimum of three years of experience in Marketing and Digital Marketing.
• Bachelor's degree in marketing, communications, or a relevant field preferred.
• Proven track record of successful project deliverables, including the creation of digital ad campaigns across multiple networks and channels.
• Experience using Google Analytics and Google Tag Manager to monitor and optimize website traffic.
• Proficiency in Microsoft Excel to manipulate and analyze data.
• Strong organizational and time management skills.

Nice-to-haves

• Experience with content management systems (CMS).
• Familiarity with WCAG 2.1 compliance standards.
• Knowledge of local SEO practices.

Benefits

• Full medical, dental, and vision coverage for individual or family plan.
• Life insurance.
• Long- and short-term disability insurance.
• 401K matching program.
• Paid sick and vacation time.