Marketing and E-Commerce Coordinator

$52,000 - $62,000/Yr

Covoc Corporation - Fullerton, CA

Full-time - Entry Level

Fullerton, CA

Textile Product Mills

About the position

The Marketing & E-commerce Coordinator at Covoc is responsible for managing and optimizing e-commerce channels, coordinating digital marketing efforts, and supporting marketing projects for both Covoc and EverTrack brands. This role is ideal for a detail-oriented and proactive individual eager to contribute to the company's growth through data-driven marketing strategies and effective e-commerce management.

Responsibilities

• Update and optimize product listings on BigCommerce, Amazon, and other e-commerce platforms.
• Coordinate product updates with external vendors.
• Monitor and report on key metrics across BigCommerce and Amazon, offering insights to drive conversion rate improvements.
• Monitor SEM/PPC performance and provide recommendations for optimization.
• Analyze historical sales and product data for insights.
• Lead administrative efforts to expand to additional e-commerce channels.
• Troubleshoot technical/publishing issues.
• Assist with customer messages and general customer inquiries.
• Process customer returns.
• Conduct Amazon competitor and market research.
• Set up and manage experiments in Amazon Seller Central.
• Assist in executing customer segmentation and database updates.
• Support email campaign creation and management.
• Monitor and report on email marketing campaign performance.
• Coordinate with internal teams and vendors for project deliverables.
• Organize and manage creative assets and maintain updated project management information.
• Serve as admin lead for incoming marketing requests and updates across platforms.
• Plan and prepare for marketing and sales events, managing print marketing needs, collateral, and swag.
• Organize and pack events collateral and ensure efficient event planning and support.
• Assist with product/marketing strategy adjustments, optimizations, and research.
• Set up and manage automations and CRM updates.
• Provide secondary oversight on KPIs to support decision-making.
• Manage and coordinate social media presence, content planning, and community engagement.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 1-3 years of experience in a marketing or e-commerce role, preferably with experience in e-commerce platforms like BigCommerce, Amazon Seller Central, or Shopify.
• Strong analytical skills with experience monitoring and reporting on KPIs.
• Experience with SEM, PPC, and email marketing.
• Familiarity with CRM tools (Salesforce experience a plus) and automation platforms (Zapier experience a plus).
• Excellent project management skills, including experience working with project management tools.
• Strong written and verbal communication skills.

Benefits

• 401(k)
• 401(k) matching
• Flexible schedule
• Health insurance
• Paid time off