MARKETING AND EDITORIAL COPYWRITER

Surya - White, GA

Full-time

White, GA

Food and Beverage Retailers

About the position

Surya is seeking an experienced writer and content creator with a passion for all things home. The Marketing and Editorial Copywriter will be responsible for storytelling and crafting compelling content for all Surya brands. The ideal candidate will inspire creative excellence by producing copy that is on brand, imaginative, and captivating for the relevant audience. This role requires a deep understanding of brand voice and the ability to evolve language style guides and copy best practices in accordance with brand values and mission. The Marketing and Editorial Copywriter will deliver key design and product stories, amplifying these narratives across various channels while ensuring that the messaging aligns with both brand and business objectives. In this position, the copywriter will provide smart, engaging, and revenue-minded copy that is empathetic to the customer journey and mindset. Conducting constant competitor and industry research is essential, with the goal of elevating content, optimizing the brand experience, and inspiring the audience through unique, well-crafted stories. The copywriter will manage content calendars and define standards for maximizing content success across all channels, including innovative ways to repurpose content to enhance the customer journey. Additionally, the Marketing and Editorial Copywriter will oversee the production of a high volume of time-sensitive product and brand marketing collateral, spanning both print and digital channels. Collaboration with marketing, e-commerce, and product teams is crucial to develop multi-channel assets, including email campaigns, social media, direct mail, packaging, and showrooms. The copywriter will monitor the consistency of materials, ensuring they adhere to established copy guidelines, and will produce error-free content while owning the proofreading and fact-checking process.

Responsibilities

• Establish and evolve brand voice, language style guide and copy best practices in accordance with brand values and mission
• Deliver key design/product stories and help amplify these stories across channels while ensuring the messaging reflects the brand and business objectives
• Provide copy that is smart, engaging, revenue-minded, and empathetic to the customer journey/mindset
• Conduct constant competitor and industry research, with the goal of elevating our content, optimizing the brand experience, and inspiring our audience through unique well-crafted stories
• Manage content calendars and define standard for maximizing content success on all channels, including new ways to repurpose content to improve the customer journey
• Manage copy production for a high volume of time-sensitive product and brand marketing collateral, spanning across both print and digital channels
• Work with marketing, e-commerce, and product teams to develop multi-channel assets (including email campaigns, social, direct mail, packaging, showrooms)
• Monitor consistency of materials and ensure they are within established copy guidelines
• Produce error-free content and own the proofreading and fact-checking process

Requirements

• Bachelor's degree in Marketing, Communications, or a related field
• 3+ years of experience in copywriting for digital, social media, and print channels
• Experience writing for a luxury goods, fashion, or home brand preferred
• Understanding of online marketing best practices including email campaigns, SEO, SEM and keyword targeting
• Understanding of the relationship between words, photography, video, and graphic design
• Exceptional writing, verbal communication, and proofreading skills
• Excellent communicator and dedicated cross-functional partner
• Proficient with Microsoft Office
• Proficient with Adobe Creative Suite (InDesign, Photoshop, and Illustrator) preferred
• Detail and deadline-driven, with expert prioritization skills