Marketing and Events Coordinator

The Post And Courier - Columbia, SC

Full-time - Entry Level

Remote - Columbia, SC

Publishing Industries

About the position

The Marketing and Events Coordinator plays a crucial role in supporting both business-to-consumer and business-to-business marketing initiatives for The Post and Courier's Columbia expansion and its sister publication, Free Times. This position is designed to be the "boots on the ground" for implementing company-wide marketing strategies specifically tailored to the Columbia market, as well as managing events hosted by Free Times. The primary objective of this role is to enhance the brand's visibility and engagement through effective marketing and event strategies, ultimately leading to increased community engagement, lead generation, revenue growth, and the achievement of revenue objectives. In this role, the coordinator will strategize and execute paid social media campaigns aimed at increasing awareness and driving leads and conversions for digital subscriptions, event marketing, and business-to-business advertising. Responsibilities include coordinating the distribution of content, creating compelling copy for advertisements across various social media platforms, and engaging with followers to foster community interaction. The coordinator will also assist the newsroom in promoting editorial content and will be responsible for producing detailed reports on social media growth and engagement metrics to share with key stakeholders. Additionally, the Marketing and Events Coordinator will lead the planning, coordination, and execution of marketing events within the local market, supporting Free Times events and contracted partnerships. The role requires a proactive approach to identifying and managing trade partnerships, coordinating community sponsorships, and ensuring that all trade benefits are effectively utilized. Collaboration with graphic design resources to develop creative marketing materials is also a key aspect of this position. The coordinator will stay informed about industry best practices and trends through ongoing research and networking, ensuring that The Post and Courier remains competitive in the digital landscape.

Responsibilities

• Strategize and execute paid social media campaigns to increase awareness and drive leads and conversions for digital subscribers, event marketing, and business-to-business for the advertising division.
• Coordinate the distribution of content and create copy for ads across social media and the digital ad space based on the marketing strategy for select company accounts.
• Create social content cross-platform, respond to and engage with followers.
• Assist newsroom in promotion of editorial content.
• Create detailed targeting for audiences based on niche content.
• Produce monthly reports on social growth for analysis to share with key stakeholders.
• Increase engagement and traffic through social and digital outlets.
• Work with agency to optimize paid ad campaigns for conversion.
• Maintain and report on paid campaign status, including budget spend and results.
• Interpret data from social media and digital campaigns to make strategic decisions and adjust positioning for future campaigns.
• Lead the planning, coordination, and execution of marketing events in the local market.
• Support in the planning and execution of Free Times events and contracted event partnerships.
• Prioritize knowledge of emerging platforms to promote The Post and Courier Columbia / Free Times to current and new digital subscribers.
• Use knowledge of social platforms to acquire and retain digital subscribers.
• Write press releases on behalf of The Post and Courier for earned media opportunities.
• Identify potential trade partnerships and manage existing trade partnerships.
• Coordinate community sponsorships on behalf of P&C Columbia / Free Times.
• Serve as primary point of contact for trade and other community partners to ensure that trade benefits P&C Columbia and Free Times receive are utilized well, including but not limited to signage, brand exposure, event tickets, contest opportunities, etc.
• Collaborate with graphic design resources to develop creative and marketing materials to be used in the Columbia market.
• Support advertising department in Columbia as needed through collateral and/or proposal creation, prospect/lead generation, B2B engagement efforts, etc.
• Proactively stay ahead of industry best practices and trends through research, networking, training, and education.
• Perform other duties as assigned.

Requirements

• BA in marketing communications or related field, or equivalent work experience.
• 1-2 years of marketing, events, communications and/or sales experience.
• Experience with social media content creation and editing.
• Experience with social media marketing platforms and campaigns.
• Experience with CRM and email marketing systems is a plus.
• Knowledge of photo editing platforms is a plus.

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Professional development assistance
• Vision insurance