Marketing and Forney Coordinator Experience-OC

$62,000 - $138,000/Yr

Forney Isd - Forney, TX

Full-time

Onsite - Forney, TX

About the position

The Marketing and Forney Coordinator position at Forney ISD is designed to develop and implement effective marketing strategies that promote the multifunctionality and activities of the Opportunity Central (OC) campus. This role involves coordinating marketing efforts for various event spaces and student-operated businesses, enhancing the overall experience for all audiences associated with Forney ISD. The position requires strong communication skills and customer service orientation, as it involves continuous interaction with students, staff, advertisers, and the community.

Responsibilities

• Develop and implement comprehensive marketing plans and strategies to enhance visibility of The OC.
• Create engaging and impactful content for various marketing channels, including social media, email campaigns, website, digital kiosks, and The OC app.
• Manage The OC social media accounts, curating content, monitoring engagement, and responding to audience interactions and messages.
• Maintain The OC website, phone app, and digital kiosks, ensuring content is up to date and aligned with marketing objectives.
• Create visually appealing marketing materials, such as brochures, banners, signage, digital assets, tabletop displays and more.
• Coordinate promotional events and campaigns.
• Conduct market research to identify audiences, trends, competitor activities, and opportunities for growth.
• Work with Engage to promote student and community program opportunities.
• Work with Code Ninjas management to promote membership subscriptions and camps.
• Work with Novus Escape Room management to promote bookings, events, and specials.
• Work with student-run businesses to promote special events/promotions.
• Assist with the creation and distribution of press releases and media outreach to enhance public relations and media coverage.
• Manage relationships with business partners and promote their OC-based events and specials through the OC marketing channels where appropriate.
• Manage relationships with vendors involved in marketing initiatives.
• Work closely with the OC event staff on marketing and promotion of event spaces and capabilities.
• Develop and manage a marketing budget to support all OC marketing initiatives.
• Identify, keep inventory of, and promote ad placement opportunities throughout The OC.
• Create marketing materials that provide specifics on advertising opportunities.
• Coordinate production and installation or placement of sponsor ads.
• Manage all payables and receivables related to internal or external paid advertising placements.
• Establish and maintain relationships with third-party vendors that provide necessary services or commodities.
• Perform other duties and projects assigned by the Forney Experience + Marketing office.

Requirements

• High School Education.
• College Degree in communications, marketing, advertising, business, or related field.
• A minimum of three years experience in sales and marketing.
• Experience with marketing, graphic design, ad placements, website management, app management, social media marketing, email marketing, and project management.
• Demonstrate the ability to quickly learn and apply the knowledge to a demanding environment.
• Valid Texas driver's license and access to personal transportation required.