This job is closed
We regret to inform you that the job you were interested in has been closed. Although this specific position is no longer available, we encourage you to continue exploring other opportunities on our job board.
Marketing and Growth Specialist
$38,875 - $50,773/Yr
Elites Lawncare and Snow - Rockford, IL
posted 2 months ago
Part-time,Full-time - Entry Level
Remote - Rockford, IL
About the position
The Growth Marketing Specialist at Elites Lawncare is responsible for developing and executing innovative marketing strategies aimed at driving customer acquisition, engagement, and retention. This role combines creativity with analytical skills to optimize digital campaigns and enhance brand growth in a competitive landscaping market.
Responsibilities
- Develop and implement comprehensive growth marketing strategies to increase brand awareness and drive new customer acquisition.
- Manage and optimize ad campaigns across Google Ads, social media, and other digital platforms to attract quality leads and conversions.
- Craft engaging, audience-focused content for blogs, social media, and email newsletters that aligns with seasonal business needs.
- Use tools like Google Analytics and SQL to track and analyze campaign performance, providing insights on growth metrics.
- Conduct thorough market research to understand trends, customer needs, and competitive landscape.
- Work closely with cross-functional teams to enhance website performance using WordPress, CSS, and JavaScript.
- Oversee social media management, fostering community engagement and brand loyalty.
- Utilize Adobe Creative Suite to design visually appealing marketing materials.
Requirements
- Proficiency in Google Ads for paid advertising campaigns.
- Strong analytical skills with experience using SQL and Google Analytics for data analysis and performance reporting.
- Knowledge of web technologies including CSS, JavaScript, and WordPress for website management and optimization.
- Experience with social media management tools and best practices to drive engagement and community growth.
- Excellent research skills and proven ability to gather and apply insights on market trends and customer behavior.
- Strong written and visual communication skills.
Nice-to-haves
- Background in service-oriented or seasonal industries.
Benefits
- Flexible working hours
- Opportunity to work in a hybrid remote environment
- Engagement in diverse, creative projects
