Marketing and Outreach Coordinator, Public Library

$77,750 - $94,494/Yr

City Of Santa Clarita - Santa Clarita, CA

Full-time - Mid Level

Santa Clarita, CA

Executive, Legislative, and Other General Government Support

About the position

The Marketing and Outreach Coordinator position at the City of Santa Clarita's Public Library is a full-time role that operates under the general direction of the City Librarian. This position is pivotal in collaborating with the Communications division to develop and implement effective strategies aimed at increasing community awareness of library services and programs. The coordinator will be responsible for promoting, marketing, and supporting the library's brand, programming, and events through various online and print communications, including social media platforms, flyers, and press releases. The role requires flexibility, as it may involve working evenings and weekends to meet the demands of the library's outreach efforts. In this role, the Marketing and Outreach Coordinator will collaborate closely with the Communications division to plan, develop, and execute library marketing campaigns. This includes creating press releases, designing promotional materials, and partnering with various departments to support marketing initiatives that enhance the library's visibility and engagement within the community. The coordinator will also manage and schedule social media communications across platforms such as Facebook, Instagram, X (Twitter), and TikTok, while monitoring the effectiveness and reach of these marketing efforts. Analyzing data and tracking statistics will be essential to refine and direct future marketing strategies. Additionally, the coordinator will oversee the design, printing, and distribution of a wide variety of print materials to promote library services and programs. They will assist with managing the designated program budget, monitoring and forecasting expenses to ensure effective use of resources. The role also involves coordinating outreach opportunities with community partners, establishing positive working relationships with staff, vendors, and community members, and representing the library at community meetings and events to seek partnership opportunities. Staying current with trends related to libraries, social media, and marketing is crucial for success in this position.

Responsibilities

• Collaborates with the Communications division to plan, develop, and implement library marketing campaigns.
• Creates press releases and designs promotional materials.
• Partners with various departments on marketing initiatives in support of the library.
• Develops, manages, and schedules social media communications across platforms.
• Monitors effectiveness and reach of marketing and outreach efforts, interpreting data and tracking statistics.
• Coordinates design, printing, and distribution of print materials to promote library services and programs.
• Assists with designated program budget, monitoring and forecasting expenses.
• Coordinates outreach opportunities for the library with community partners.
• Establishes positive working relationships with staff, internal and external partners, vendors, and community members.
• Represents the library at community meetings and events to seek partnership opportunities.
• Maintains current knowledge of trends related to libraries, social media, and marketing.

Requirements

• High School Diploma or GED equivalent.
• Two years of experience in marketing, communications, or a related field.
• Bachelor's degree in Marketing, Public Relations, Communications, English or related field is highly desirable.
• Experience with various social media platforms is highly desirable.
• A valid Class C California driver license is required.

Nice-to-haves

• Experience in public relations or community outreach is a plus.
• Familiarity with graphic design software for promotional materials is beneficial.

Benefits

• Enrollment in California Public Employees' Retirement System as a replacement for Social Security.
• Competitive benefits package including health insurance and retirement benefits.