Marketing and Production Manager, GQ

$80,000 - $93,000/Yr

Advance Magazine Publishers - New York, NY

Full-time - Mid Level

New York, NY

501-1,000 employees

Publishing Industries

About the position

The Marketing & Production Manager at GQ will support the digital production team by managing the production workflow for GQ Recommends. This role requires a quick learner who is comfortable with various software and can work efficiently in a fast-paced environment. The manager will oversee the creation of product galleries, pages, and commerce stories, while also optimizing retailer links and collaborating with the Condé Nast Technology team on CMS and Commerce product development.

Responsibilities

• Execute and optimize content distribution strategy for GQ Recommends' owned channels including site, newsletter, social and external collaborators
• Manage GQ Commerce production workflow, scaling production resources (freelance and internal) to meet the team's publishing goals
• Collaborate with Edit, Audience Development, and Technology to optimize revenue opportunities across all GQ and GQ Recommends content
• Consistently increase commerce metrics across all channels including UVs, CTR, CVR and revenue
• Evolve and grow GQ Recommends ‘storefront' model focusing on improved experience, engagement and technology enhancements
• Build content plans around tentpoles, franchises, and packages and new initiatives/categories
• Partner with commerce team stakeholders to manage day-to-day publishing schedule
• Oversee overall content production schedule to meet deadlines and quality assurance; establishing new workflows and efficiently maximizing output for internal and external resource
• Oversee lede art creation for all commerce stories, and collaborate with GQ's design team to define art and photo strategy
• Plan, build, and deploy GQ's commerce-focused newsletters and measure and report on performance to guide future strategy
• Work directly with Commerce product team to inform, implement, and evolve product creation enhancements as well as commerce template and tool upgrades
• Collaborate with Commerce Analytics team on ways to improve channel and category reporting to drive concrete action points and takeaways from insights
• Create and maintain production workflow guides, calendars, manuals, and process documentation
• Collaborate with partnerships team to ensure delivery of all committed programs, including timely execution and reporting dashboards
• Support photography content production efforts with fashion requests to ensure timely delivery of assets
• Build best-practice playbook to share across brands and markets to grow Conde Nast's commerce business beyond GQ
• Additional duties as required, or as assigned by manager

Requirements

• Minimum 2-3 years of experience in consumer marketing and growth channels
• Solid understanding of editorial and content strategy
• Proficient in CMS systems
• Articulate in core KPIs and analytics
• Proven experience collaborating with product and technology teams/providers

Nice-to-haves

• Interest in writing, layout, design, and/or photography

Benefits

• Generous employee benefits package
• Discretionary bonus compensation