Marketing and Public Relations Director [Hybrid: Remote (3 days/week) and On Campus-(2 days/week)]

$76,500 - $86,500/Yr

Iliff School of Theology - Denver, CO

Full-time - Mid Level

Hybrid - Denver, CO

Educational Services

About the position

The Marketing and Public Relations Director at Iliff School of Theology is responsible for developing and executing comprehensive marketing and public relations strategies to enhance the visibility of the institution's programs on a national and international scale. This hybrid role involves drafting and editing communications across various channels, supervising a small team, and engaging with media to promote Iliff's mission and initiatives. The director will work closely with senior leadership and is expected to understand the unique context of higher education and theological education.

Responsibilities

• Develop and implement Iliff's marketing strategy for earned media, paid media, shared media and owned collateral and media.
• Lead Iliff's public relations activities by establishing positive contacts with the media and developing effective communication methods about Iliff's services and programs.
• Engage, cultivate, maintain, and manage media relationships to ensure coverage of Iliff events and programs.
• Pitch specific Iliff stories and experts to media to advance Iliff's brand.
• Oversee advertising, marketing efforts, and social media presence in collaboration with various departments.
• Develop and monitor institutional standards for communications and media interactions.
• Direct the development and maintenance of Iliff's website in collaboration with IT staff and vendors.
• Provide editorial oversight and content for Iliff publications.
• Act as primary liaison to media outlets during ordinary and crisis periods.
• Oversee the day-to-day operations of the Office of Media and Marketing, including budgeting and staff supervision.
• Identify, manage, and maintain all creators and vendors related to marketing and communications.
• Assess the success of marketing initiatives with metrics-driven tracking.

Requirements

• Ability to exercise sound judgment in complex environments.
• Ability to work effectively with individuals at various organizational levels.
• Experience working with diverse backgrounds and populations.
• Ability to narrate Iliff's understanding of oppression and social justice.
• Ability to define problems, collect data, and draw valid conclusions.
• Three years of experience in publications, news media, or a related field.
• Demonstrated understanding of marketing and communication theories and techniques.
• Basic understanding of print, website, and graphic design.
• Excellent writing and verbal communication skills.
• Skillsets in Marketing, Copywriting, Design, SEO, Google Analytics, and Customer Engagement.
• Proficient in MS Office and WordPress or other Content Management Software.
• Understanding of web publishing requirements, including ADA compliance.
• Ability to develop engaging content and predict audience preferences.
• Hands-on experience with SEO and web traffic metrics.

Nice-to-haves

• Master's degree in public relations, marketing, communications, journalism, English or related field.

Benefits

• Medical insurance
• Dental insurance
• Life insurance
• Disability insurance
• Vacation pay
• Sick pay
• Holiday pay
• Tax-deferred annuity plan