Marketing and Sales Director Senior Living

Cardinal Senior Management - Rochester, MI

Full-time - Senior

Rochester, MI

Nursing and Residential Care Facilities

About the position

The Marketing and Sales Director at River Oaks Senior Living Community is responsible for developing and implementing comprehensive marketing strategies aimed at increasing brand awareness, driving sales, and enhancing customer engagement. This senior role requires a skilled professional with a proven track record in marketing, particularly in the senior living sector, to lead marketing initiatives and collaborate with various teams to achieve company objectives.

Responsibilities

• Develop and implement marketing strategies that align with company goals and objectives
• Manage and oversee all marketing campaigns, including digital, print, and social media
• Collaborate with cross-functional teams to develop and execute marketing initiatives
• Analyze market trends and customer insights to inform marketing strategies
• Manage and allocate marketing budget effectively
• Measure and report on the effectiveness of marketing campaigns
• Stay up-to-date with the latest marketing trends and technologies

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• Minimum of 7 years of experience in marketing, with at least 3 years in a leadership role
• Proven track record of success in developing and executing marketing campaigns
• Excellent communication and interpersonal skills
• Strong analytical and problem-solving skills
• Ability to work in a fast-paced, dynamic environment
• Experience with digital marketing, including SEO, SEM, and social media
• Proficiency in marketing automation and CRM software

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance