Marketing and Sales Manager/Sr. Manager

$75,000 - $110,000/Yr

Artechouse - New York City, NY

Full-time - Mid Level

New York City, NY

About the position

We're seeking an energetic and business-oriented Marketing & Sales Manager/Sr. Manager to join our ARTECHOUSE NYC team. For the past 5 years, ARTECHOUSE NYC, nestled in the heart of Chelsea Market, has been redefining art with groundbreaking digital installations that blend technology and creativity. Our unique space offers a new, interactive adventure into the future of art with every visit. The ideal candidate will be a proactive and hands-on strategist, deeply involved in various aspects of ARTECHOUSE's sales and marketing efforts, including but not limited to ticketing, bar and merchandise sales, promotions, partnerships, group bookings, advertising, grassroots marketing, and more. If you are passionate about driving innovative marketing strategies for consumer ticket sales and thrive in a dynamic, collaborative environment, we invite you to join our team and contribute to the ongoing success of ARTECHOUSE.

Responsibilities

• Develop and implement innovative strategies to drive revenue growth, including dynamic pricing models, upselling opportunities, and the exploration of new revenue streams.
• Establish and track key performance indicators (KPIs) related to sales and revenue. Regularly analyze performance metrics and adjust strategies to meet and exceed revenue targets.
• Identify and capitalize on opportunities for market expansion, including targeting new customer segments and geographic areas. Develop and execute strategies to effectively penetrate these markets.
• Formulate and implement strategies for building high-value partnerships and collaborations with local businesses and organizations. Explore co-marketing opportunities, and cross-promotional activities to drive revenue.
• Analyze and optimize the sales funnel to improve conversion rates and maximize revenue. Implement strategies to enhance customer acquisition efficiency and increase lifetime value.
• Assess and recommend new products or services that align with market demand and enhance revenue potential. Oversee the launch and marketing of these new offerings.
• Develop and execute targeted strategies to maximize revenue from group sales and private events. Create tailored packages and promotions to attract large groups and private functions.
• Conduct ongoing competitor analysis to identify revenue opportunities and respond to competitive threats. Adjust pricing and promotional strategies based on market insights.
• Design and implement local promotions to boost sales across tickets, bar, merchandise, and other revenue streams.
• Work closely with the Digital team to optimize the venue's presence on digital platforms and effectively engage target audiences.
• Lead local non-digital advertising initiatives to drive ticket sales.
• Partner with the Visitor Experience team to develop on-site marketing programs that enhance the guest experience and foster positive word-of-mouth. Monitor and improve online reviews in collaboration with the Visitor Experience team.
• Assist in media relations, including fielding press inquiries, coordinating interviews and photographers/film crew visits, working with the local PR agency on media coverage and media events to boost public visibility. Build and maintain strong personal relationships with local media, influencers, and industry professionals.
• Be present at the ARTECHOUSE venue for various events such as press interviews and openings. Represent ARTECHOUSE with cultural partners and citywide organizations. Travel locally as needed for meetings and networking.
• Perform additional tasks as needed to ensure the smooth operation and success of the organization.

Requirements

• Bachelor's Degree
• 4+ years of marketing experience in a ticket sales-driven property or luxury hospitality sector (e.g., tourism attraction, entertainment property, hotel, or related agency).
• Proven track record in revenue optimization and business development, including experience with dynamic pricing, strategic partnerships, and market expansion.
• Experience with group sales or private event sales is a strong plus.
• Ability to work flexible hours, including evenings and weekends as might be required by the demands of the role.

Nice-to-haves

• Entrepreneurial spirit with a strong drive to exceed goals.
• Excellent verbal and written communication skills for relationship building and representing the company.
• Advanced sales and negotiation skills, with a demonstrated ability to close high-value deals and partnerships.
• Strong analytical abilities with experience in leveraging data for decision-making. Familiarity with CRM systems and sales analytics tools is a plus.
• Strategic thinker with a focus on long-term revenue growth and business development.
• Exceptional organizational and time management skills with a proactive approach.
• Ability to collaborate effectively within a team environment.
• Knowledge of the tourism, attraction, and entertainment industry, with specific expertise in the local market.
• Experience in detailed budget management.
• Proficiency in Google Drive and Slack is a plus.

Benefits

• Flexible PTO so you can take the time you need
• Competitive health, dental, and vision insurance for employees and their dependents
• Creative and passionate co-workers