Marketing and Social Media Coordinator

Unclassified - Los Angeles, CA

Full-time

Los Angeles, CA

About the position

The Marketing and Social Media Coordinator position is an immediate full-time opportunity based in Beverly Hills. This role is essential for a company that prides itself on being at the forefront of the industry. The successful candidate will work closely with management to brainstorm, create, and implement innovative strategies and social initiatives aimed at growing, nurturing, and engaging the company's social media audience. The coordinator will be responsible for driving the growth of social audiences by effectively communicating with talent to create compelling content that highlights the company's products and releases. In this role, the coordinator will continually source new and engaging talent on platforms such as YouTube and Instagram, building and maintaining a detailed contact list that will be instrumental during product launches. Additionally, the coordinator will be tasked with creating and maintaining a comprehensive content list for Instagram and YouTube, ensuring that all content includes appropriate artwork, hashtags, and copy. Under the guidance of the Marketing Director, the coordinator will monitor social media campaigns and gather consumer insights through direct interactions with consumers via online questions, customer service issues, and emails. The position also requires maintaining a detailed content calendar in collaboration with the Art and Marketing Directors, identifying existing and emerging social media tools that can enhance campaign execution. The coordinator must stay informed about emerging social media platforms and identify potential opportunities for expansion. A solid understanding of or experience in public relations, promotions, e-commerce, and the beauty/fashion industry is crucial. The coordinator will also coordinate and launch social contests, which includes creating contest rules, landing page creation, and prize fulfillment. Monitoring social media channels, conducting competitive product analysis, and keeping the team informed about industry news and trends that may impact the company are also key responsibilities. Finally, the coordinator will create and analyze analytics reports on a bi-weekly basis using tools such as Facebook Insights, YouTube Insights, Google Analytics, and TweetDeck.

Responsibilities

• Collaborate with management to brainstorm and implement social media strategies.
• Drive growth of social audiences by communicating with talent to create content.
• Source new and engaging talent on YouTube and Instagram.
• Build and maintain a detailed contact list for product launches.
• Create and maintain a content list for Instagram and YouTube, including artwork, hashtags, and copy.
• Monitor social media campaigns and gather consumer insights under the direction of the Marketing Director.
• Maintain a detailed content calendar in conjunction with the Art and Marketing Directors.
• Identify existing and emerging social media tools for successful campaign execution.
• Stay updated on emerging social media platforms and locate opportunities for expansion.
• Coordinate and launch social contests, including rules and prize fulfillment.
• Monitor social media channels and conduct competitive analysis.
• Create and analyze analytics reports bi-weekly using various tools.

Requirements

• Experience in marketing and social media coordination.
• Strong communication skills to engage with talent and consumers.
• Ability to create compelling content for social media platforms.
• Familiarity with PR, promotions, e-commerce, and the beauty/fashion industry.
• Proficiency in using social media analytics tools such as Facebook Insights and Google Analytics.
• Strong organizational skills to maintain content calendars and contact lists.

Nice-to-haves

• Experience with content creation for social media platforms.
• Knowledge of graphic design tools for creating artwork.
• Familiarity with social media advertising and promotions.
• Experience in managing social media contests and campaigns.

Benefits

• Equal employment opportunity employer.
• Consideration for all qualified candidates without regard to disability or protected veteran status.