Marketing and Social Media Coordinator

$52,000 - $72,800/Yr

Vlasic Labs - Commerce Township, MI

Full-time - Entry Level

Commerce Township, MI

About the position

The Marketing and Social Media Coordinator will be responsible for creating and managing content across various social media platforms and retail channels, ensuring compliance with cannabis industry regulations. This part-time role offers opportunities for career advancement and requires a strong understanding of social media trends and effective campaign management.

Responsibilities

• Create content for social media across multiple platforms in a variety of formats
• Create and edit marketing and sales collateral for retail channels aligning with social calendar
• Maintain a compliant social channel per cannabis industry standards by staying up to date on all relevant regulations
• Monitor social media interactions across all platforms
• Work closely with the rest of the social media team to stay on-brand and maintain an accurate voice across all platforms
• Monitor social media trends with an eye for implementing them within the current marketing campaign
• Manage and maintain a living social media calendar at least one month ahead at all times
• Work closely with other teams as needed to ensure brand consistency
• Create reports that show the progress and outcomes of social media campaigns
• Coordinate lifestyle and product photoshoots with local artists
• Source local artists to help create materials that they do not have the expertise to create themselves
• Design marketing assets including menus, posters, stickers, swag, promotional material, in-store collateral
• Affordably source marketing assets listed above and maintain strong relationships with sourcing vendors

Requirements

• Strong familiarity with all major social media platforms, including understanding social media trends
• Familiarity with computer programs such as the Microsoft Office suite, photo editing software, and video editing software
• Strong written and verbal communication skills
• The ability to work well both independently and as part of a team
• Strong design skills and ability to edit quickly on the fly
• Ability to work well with other artists, designers, photographers, etc
• General knowledge of the cannabis industry and what is working, and not working, for various brands in the space
• Experience in the cannabis industry navigating the regulations of social media as it relates to cannabis and CBD
• A passion for cannabis and/or CBD

Benefits

• Opportunity for advancement
• Competitive Compensation
• Great Work Environment
• Career Advancement Opportunities