Marketing and Social Media Coordinator

Unclassified - Los Angeles, CA

Full-time

Los Angeles, CA

About the position

The Marketing and Social Media Coordinator position is an immediate full-time opportunity based in Beverly Hills. This role is essential for a company that prides itself on being at the forefront of the industry. The successful candidate will collaborate closely with management to brainstorm, create, and implement innovative strategies and social initiatives aimed at growing, nurturing, and engaging the company’s social media audience. The coordinator will be responsible for driving the growth of social audiences by effectively communicating with talent to create compelling content that highlights the company’s products and releases. A key aspect of this role involves continually sourcing new and engaging talent on platforms such as YouTube and Instagram. The coordinator will build and maintain a detailed contact list that will be instrumental during product launches, ensuring that all relevant stakeholders are informed and engaged. Additionally, the coordinator will be tasked with creating and maintaining a comprehensive content list for Instagram and YouTube, which includes appropriate artwork, hashtags, and copy that aligns with the company’s branding and marketing goals. Under the guidance of the Marketing Director, the coordinator will monitor social media campaigns and gather consumer insights through direct interactions with consumers via online questions, customer service issues, and emails. Maintaining a detailed content calendar in conjunction with the Art and Marketing Directors is crucial for ensuring that all marketing efforts are synchronized and effective. The coordinator will also be responsible for identifying existing and emerging social media tools that can enhance the execution of campaigns, staying informed about new platforms and potential opportunities for expansion. The role requires a thorough understanding of or experience in public relations, promotions, e-commerce, and the beauty/fashion industry. The coordinator will coordinate and launch social contests, which includes creating contest rules, developing landing pages, and managing prize fulfillment. Monitoring social media channels, conducting competitive product analysis, and keeping the team informed about industry news and trends that may impact the company are also vital responsibilities. Finally, the coordinator will create and analyze analytics reports on a bi-weekly basis using tools such as Facebook Insights, YouTube Insights, Google Analytics, and TweetDeck to measure the effectiveness of social media strategies and campaigns.

Responsibilities

• Collaborate with management to brainstorm and implement social media strategies.
• Drive growth of social audiences by communicating with talent to create content.
• Source new and engaging talent on YouTube and Instagram.
• Build and maintain a detailed contact list for product launches.
• Create and maintain a content list for Instagram and YouTube, including artwork, hashtags, and copy.
• Monitor social media campaigns and gather consumer insights under the direction of the Marketing Director.
• Maintain a detailed content calendar in conjunction with the Art and Marketing Directors.
• Identify existing and emerging social media tools for campaign execution.
• Stay informed about emerging social media platforms and opportunities for expansion.
• Coordinate and launch social contests, including rules and prize fulfillment.
• Monitor social media channels and conduct product competitive analysis.
• Create and analyze analytics reports bi-weekly using various insights tools.

Requirements

• Experience in marketing and social media coordination.
• Strong communication skills for engaging with talent and consumers.
• Ability to create compelling content for social media platforms.
• Familiarity with PR, promotions, e-commerce, and the beauty/fashion industry.
• Proficiency in using analytics tools such as Facebook Insights, YouTube Insights, and Google Analytics.
• Strong organizational skills to maintain content calendars and contact lists.

Nice-to-haves

• Experience with social media advertising and paid promotions.
• Knowledge of graphic design tools for creating social media content.
• Familiarity with SEO best practices for social media.

Benefits

• Equal employment opportunity employer.
• Consideration for all qualified candidates without regard to disability or protected veteran status.