Marketing and Social Media Manager

$31,200 - $37,440/Yr

Unclassified - Pasadena, TX

Part-time - Mid Level

Pasadena, TX

About the position

Jackeline Gonzalez Attorney at Law is a distinguished and client-focused law firm dedicated to providing exceptional legal services with integrity and professionalism. Founded in 2022, our firm has built a reputation for delivering high-quality legal representation across a range of practice areas. We are committed to understanding our clients' unique needs and delivering tailored solutions to achieve their goals. Our mission is to offer expert legal counsel and representation, ensuring that our clients receive the highest standard of service and achieve the best possible outcomes. We strive to uphold the principles of justice and fairness, guiding our clients through complex legal matters with expertise and compassion. The Marketing and Social Media Manager will oversee the development and execution of marketing strategies and social media campaigns to drive brand awareness, engagement, and growth. This role combines strategic planning with hands-on execution to manage marketing initiatives across multiple channels and create a cohesive online presence. The successful candidate will be responsible for developing comprehensive marketing strategies, managing social media platforms, overseeing campaign management, and ensuring brand consistency across all communications. This position requires a blend of creativity, analytical skills, and leadership abilities to effectively lead a team and collaborate with cross-functional departments. Key responsibilities include conducting market research to identify opportunities and trends, creating and managing social media strategies, planning and overseeing marketing campaigns, and utilizing analytics tools to measure performance. The Marketing and Social Media Manager will also be responsible for content creation, team leadership, budget management, and staying updated on industry trends to keep the brand at the forefront of the industry.

Responsibilities

• Develop and implement comprehensive marketing strategies to achieve business objectives and drive brand growth.
• Conduct market research to identify opportunities, trends, and competitive landscape.
• Set marketing goals, budgets, and performance metrics, ensuring alignment with overall business strategy.
• Create, manage, and execute social media strategies across platforms including Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Develop engaging content plans and manage the content calendar.
• Monitor social media channels, engage with audiences, and manage online reputation.
• Plan and oversee marketing campaigns, including product launches, promotions, and events.
• Coordinate with creative teams to produce marketing materials and ensure campaign consistency.
• Track and analyze campaign performance, adjusting strategies as needed to meet objectives.
• Oversee the creation of high-quality content, including blog posts, social media updates, email newsletters, and multimedia assets.
• Utilize analytics tools to measure and report on the performance of marketing and social media initiatives.
• Generate insights and actionable recommendations to improve strategies and drive results.
• Lead and mentor a team of marketing and social media professionals, providing guidance and support.
• Collaborate with cross-functional teams including sales, PR, and product development to ensure cohesive execution of marketing strategies.
• Manage relationships with external agencies, vendors, and influencers.
• Develop and manage marketing budgets, ensuring effective allocation of resources and cost control.
• Analyze return on investment (ROI) for marketing activities and make data-driven decisions.
• Ensure brand consistency across all marketing channels and communications.
• Develop and enforce brand guidelines to maintain a strong and cohesive brand identity.
• Stay updated on industry trends, emerging technologies, and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Proven experience as a Marketing Manager, Social Media Manager, or in a similar role.
• Strong understanding of marketing principles, digital marketing, and social media platforms.
• Proficiency in marketing and social media management tools (e.g., Google Analytics, Hootsuite, SEMrush).
• Excellent written and verbal communication skills.
• Strong leadership and team management abilities.
• Creative thinking with the ability to develop innovative marketing solutions.
• Ability to analyze data, generate insights, and make data-driven decisions.

Nice-to-haves

• Master's degree in Marketing, Business Administration, or related field.
• Experience with paid social media advertising and other digital marketing channels.
• Familiarity with SEO, content marketing, and email marketing strategies.
• Knowledge of graphic design tools (e.g., Adobe Creative Suite) is a plus.

Benefits

• Paid time off
• Professional development assistance
• Referral program