Marketing Assistant/Specialist - Marketing Assistant/Specialist II

Ampcus - Seattle, WA

Full-time

Remote - Seattle, WA

Professional, Scientific, and Technical Services

About the position

The WW Business team is seeking an experienced Marketing Specialist II to develop comprehensive marketing strategies aimed at driving the adoption of value-added features. This role involves close collaboration with Product and Tech owners to enhance efficiency and increase customer engagement incrementally. The Marketing Specialist will be responsible for creating a customer segmentation and communication strategy, working closely with Business Owners and Tech teams to scale marketing programs globally across various owned channels, including Email, Push notifications, and Onsite Placements. In this position, you will analyze valuable trends through data analysis, map the customer journey, and define customer segments. You will ideate a marketing plan tailored to deliver success against these segments and phases, build a testing roadmap, and establish appropriate KPIs for benchmarking. The execution of a test-and-scale strategy on a global scale will be a key focus. A strong understanding of prioritization and project management is essential to ensure the timely delivery of impactful programs based on their estimated impact on KPIs. The Marketing Specialist will also be involved in accelerating the adoption of core features among Business Customers by leveraging both new and existing marketing channels. This includes driving the creation and implementation of automated email programs worldwide, collaborating with local teams and translation services to automate and scale these initiatives. You will develop robust A/B and multivariate testing programs to optimize feature adoption and report on progress against goals and relevant email metrics to senior management, both verbally and in written business reviews. Additionally, you will assist in developing the vision and strategy for the feature adoption roadmap and forecast marketing-attributed adoption. Creative asset production will be done in partnership with a dedicated design team, and you will also be responsible for editing (XML, HTML) and publishing content to the site via a Content Management System (CMS).

Responsibilities

• Accelerate adoption of core features among Business Customers leveraging new and existing marketing channels
• Drive the creation and implementation of new automated email programs worldwide, working with local teams and translation services to automate and scale
• Develop robust A/B and MVT testing programs to optimize adoption
• Report on progress against goals and relevant email metrics to senior management, both verbally and in written business reviews
• Assist in the development of the vision and strategy for feature adoption roadmap, as well as forecasting marketing-attributed adoption
• Produce creative assets in partnership with a dedicated design team
• Edit (XML, HTML) and publish content to site via CMS

Requirements

• Bachelor's Degree in business or marketing or other relevant areas
• 5+ years relevant work experience in marketing, and/or digital/high-technology companies/products
• Experience with marketing strategy, including engagement, conversion, and promotions
• Experience in analyzing channel data across consumer segments, and drawing recommendations
• Experience writing customer-facing content that is on-brand and relevant to the customer experience
• Experience in managing projects across multiple teams and functions e.g. tech, legal, finance, design
• 4+ years of experience designing and executing digital marketing campaigns, including email, on-device/mobile, and/or display
• Proficiency with Content Management Systems and ability to edit basic HTML and XML
• 1+ years experience using SQL and similar queries to analyze data
• Comfortable with Excel and capable of manipulating data for both high level and granular analysis
• Strong written and verbal communication skills, with proven experience in coordinating teams and communicating to senior management

Nice-to-haves

• Experience managing large scale email marketing and onsite marketing programs across multiple geographies
• Experience with A/B or multivariate testing
• Experience with customer segmentation, profiling, and targeting, particularly in the B2B space
• Proficiency with analytics tools and web traffic reporting
• Relentlessly high standards and a high attention to detail
• Ability to conceptualize, scope, and execute projects to strict deadlines
• Confident, self-motivated individual with strong, demonstrable bias for action
• Proven ability to deliver results and prioritize tasks in a fast-moving, dynamic environment
• Experience of working with tech teams on scaling marketing solutions