Marketing Assistant

Robert Half - Coopersburg, PA

Full-time - Entry Level

Coopersburg, PA

Administrative and Support Services

About the position

The Marketing Assistant role at Robert Half is a short-term contract position based in Coopersburg, Pennsylvania. This position involves a variety of marketing tasks, including managing channel promotions, executing marketing newsletters, coordinating webinars, and overseeing budget processes. The successful candidate will play a key role in enhancing brand awareness and supporting the marketing team with various initiatives.

Responsibilities

• Oversee the execution of marketing newsletters, ensuring timely delivery and accuracy
• Manage the budget processes, balancing costs and ensuring resources are used efficiently
• Handle MDF plans and claims, maintaining effective communication with relevant stakeholders
• Provide support for channel promotions, contributing to strategy development and implementation
• Maintain and manage channel mailboxes, responding to queries and forwarding information as necessary
• Coordinate and set up webinars, liaising with technical teams and presenters
• Design presentation templates, utilizing Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign
• Contribute to the development of brand awareness through blogging and advertisements
• Utilize CRM and Facebook Insights to plan and monitor campaigns
• Coordinate meetings as required, ensuring all necessary participants are informed and materials are prepared.

Requirements

• No specific years of experience required, open to new graduates and experienced professionals
• Proficiency in Adobe Creative Cloud, Adobe Illustrator, and Adobe InDesign is essential
• Familiarity with Customer Relationship Management (CRM) systems would be beneficial
• Ability to interpret and apply insights from Facebook Insights for marketing strategies
• Experience in creating and managing advertisements across various platforms
• Strong blogging skills to support content marketing efforts
• Understanding of brand awareness and its importance in marketing strategies
• Knowledge of budget processes within a marketing context is desirable
• Experience or knowledge in campaign planning would be a plus
• Applicants must be able to legally work in the location of the job.

Nice-to-haves

• Familiarity with Customer Relationship Management (CRM) systems
• Experience or knowledge in campaign planning

Benefits

• Medical insurance
• Vision insurance
• Dental insurance
• Life insurance
• Disability insurance
• 401(k) plan