Marketing Associate, Grand Central Publishing

About the position

The Marketing Associate at Grand Central Publishing will play a crucial role in developing and executing strategic marketing campaigns for nonfiction titles. This position involves collaboration across various teams and hands-on management of marketing strategies, advertising campaigns, and analytics. The ideal candidate will be detail-oriented and enthusiastic about marketing, with a focus on creating customized campaigns for a diverse range of nonfiction publications.

Responsibilities

• Support senior marketing team members in creating and executing innovative and strategic brand and title campaigns for priority projects.
• Individually manage title-marketing strategies, advertising campaigns, analytics, and budgets for a host of titles per season.
• Liaise with publishing, editorial, sales, publicity, and the larger marketing department to implement cohesive campaigns and promotions.
• Communicate marketing updates to sales, authors, agents, and other stakeholders as needed.
• Pitch organizations, VIPs, social media influencers, and partners for cross-promotional opportunities for single titles as appropriate.
• Contribute to the imprint social media, website, and newsletter channels as needed.

Requirements

• 2 or more years experience in marketing or publishing with a demonstrated ability to innovate and manage multiple projects at once.
• Ability to work as part of a collaborative team, while also having full ownership of your work and autonomy to craft and implement plans for your titles.
• Fluency in key marketing concepts and tools including email, social media marketing, influencer partnerships, and search engine marketing and optimization.
• Experience presenting in front of large groups including internal meetings and with outside partners.
• Excellent written and verbal communication skills.
• Exceptional organizational skills with the ability to multitask, prioritize, and thrive in a busy working environment.

Benefits

• medical
• dental
• vision
• basic and supplemental life
• short-term and long-term disability
• accidental death and dismemberment
• critical illness
• hospital indemnity
• long-term care
• health and dependent care FSA
• commuter benefit plan
• employee assistance program
• tuition reimbursement
• travel assistance
• 401(k)
• discretionary bonus program
• PTO (15 vacation days, 3 personal days, 10 holidays and generous sick leave)
• group discounts on auto and home insurance and legal services