Marketing Associate, Independent Collection

Hhm Hotels - Orlando, FL

Part-time,Full-time - Entry Level

Orlando, FL

Accommodation

About the position

The Marketing Associate for Independent Collection Hotels & Resorts plays a crucial role in supporting the marketing team by coordinating and managing the development, production, and implementation of marketing strategies and projects aimed at achieving revenue and marketing objectives. This position involves collaboration with Marketing Directors and Managers to create annual marketing plans, oversee digital communications, and maintain brand integrity across various platforms. The role also includes managing content, events, and public relations efforts to enhance the hotel's visibility and engagement.

Responsibilities

• Collaborate with Marketing Directors to develop marketing strategies, plans, and budgets aligned with business priorities.
• Manage cluster marketing strategies when applicable.
• Aid repositioning efforts with Area Team, GM, and hotel executive team.
• Monitor and evaluate campaign performance using relevant reporting tools.
• Track and analyze marketing spend to ensure alignment with goals and maximize ROI.
• Support execution of marketing initiatives, creative briefs, and collateral production.
• Assist hotel teams with marketing material production and distribution.
• Plan and organize presentations and maintain editorial calendars.
• Manage photo galleries, design templates, and hotel collateral per Marketing Directors' priorities.
• Partner with social media agency to gather video and content.
• Collaborate on hotel photoshoots, managing logistics and digital asset library.
• Manage content distribution across various channels.
• Assist in overseeing monthly events planning and onsite management.
• Foster partnerships and communicate special offers.
• Research innovative programming and packages.
• Champion EarthView eco-friendly program.
• Support PR strategy development, maintaining editorial calendar and pitch angles.
• Collaborate with PR agencies or manage PR messaging directly.
• Gather timely information from on-property teams for PR needs.
• Support Corporate DOSM with deadline-driven deliverables.
• Lead on-property media and brand partnership tours, as needed.
• Maintain organized records of all contracts and agreements.

Requirements

• Associate or Bachelor's degree in Marketing, Advertising, or Hospitality/Travel preferred.
• Minimum of one year's marketing or public relations experience.
• Account Management or Internship experience at a digital marketing agency a plus.
• Experience with major hotel systems (IHG, Marriott, Hyatt, Hilton) a plus.
• Proficient in basic graphic design software such as Canva.
• Strong Excel and PowerPoint skills for reporting and analytics.
• Proficient in social media and content creation.
• Excellence in written and verbal communication.
• Strong organizational and planning abilities.
• Detail-oriented with project management skills.
• Creative and passionate about branding, marketing, and events.
• Strong interpersonal skills with ability to work both independently and in teams.

Nice-to-haves

• Understanding of hospitality/travel industry and marketing solutions preferred.

Benefits

• Competitive wages for full time and part time opportunities
• Medical, Dental and Vision Health Insurance
• Paid Time Off
• 401k Company Match
• Travel Discounts
• Commuter Transit and Commuter Parking Benefits
• Employee Assistance and Wellness Program
• Educational/Professional Development
• Referral Bonus Program