Marketing Associate Product Manager - La Mirada, CA
Makita U.S.A - La Mirada, CA
posted 2 days ago
About the position
The Accessory Associate Product Manager is responsible for assisting with product planning and execution throughout the product lifecycle of Makita's range of accessories. This includes prioritizing between current products and new product development, continually gathering and defining 'the voice of the customer' requirements as they relate to new product development, defining the product vision and strategy for a variety of end-user markets, and working cross-functionally with engineering, sales, operations, creative, purchasing, and customer service to ensure company goals are achieved. The Accessory Associate Product Manager's job also includes working on various projects to support the marketing team's core objectives. This position is based out of Makita's corporate office in La Mirada, California.
Responsibilities
- Be a self-starter and entrepreneurial in spirit
- Ideate, participate and help define the product strategy and roadmap
- Assist with and lead market research, competitive product testing, and pricing analysis initiatives
- Conduct ongoing product category research and identify trends, opportunities, and positionings for both current products and future product offerings
- Produce competitive product analysis materials
- Write effective product copy and specifications to be used throughout our marketing collateral
- Demonstrate the ability to collaborate with and influence cross-functional teams without formal authority
- Lead and manage the internal packaging design workflow for assigned products
- Assist in launching new products to our organization through multiple mediums
- Work with our creative and channel teams in developing promotional campaigns
- Collaborate on the creation of design briefs and help to create sales tools and marketing collateral
- Track, collect, and manage online reviews of products and communication to user follow-ups
- Prioritize between projects of various topics and complete those projects on time
- Think creatively to develop solutions
- Effectively communicate with both internal and external colleagues and partners
- Present confidently and passionately in a variety of meeting and presentation settings
- Be an expert with respect to Makita and the competition
- Act as a leader within the company
- Co-manage and independently manage product lines of accessories
- Use power tools
Requirements
- Passion for winning is a must
- Product Management experience is preferred, but not required
- Self-starter, with the ability to work well independently and with others in a team environment
- Excellent communication skills in person, on the phone, in writing, and on video calls
- A solid understanding of the e-comm, retail, and industrial buying environments
- Bachelor's degree in marketing or business-related field
- Proficient in Microsoft Suite (Word, Excel, PowerPoint)
- Bilingual a plus. (Spanish preferred)
- Must be willing to travel up to 10% of the time
- Experience within the power tool industry is preferred, but not required
Benefits
- Salary: $60,000 - $90,000 Per Year
