Marketing Associate

About the position

Leashed AI (Online Image Partner Company) is a fast-growing Conversational AI tech start-up dedicated to revolutionizing how businesses of all sizes engage with their customers through intelligent, automated solutions. Our mission is to drive innovation in AI-driven customer communication, and we are looking for an enthusiastic, experienced Marketing Associate to join our dynamic team. If you're passionate about technology, digital marketing, and want to play a key role in shaping the future of Conversational AI, we want to hear from you!

Responsibilities

• Develop and execute the end-to-end marketing strategy for the company's products and services, aligning with business goals and target audiences.
• Identify key market segments and build targeted campaigns that resonate with potential customers in the conversational AI and tech industries.
• Lead digital marketing efforts including SEO/SEM, content marketing, email campaigns, social media, and paid advertising.
• Optimize campaigns based on data-driven insights, continually refining messaging, targeting, and performance metrics.
• Develop compelling, customer-focused content across various channels (website, blogs, white papers, case studies, webinars, etc.) that effectively communicates the value of our AI-driven solutions.
• Collaborate with the product and sales teams to ensure consistent and clear messaging that addresses pain points and showcases product benefits.
• Plan and execute inbound and outbound lead generation campaigns, ensuring a steady flow of qualified leads for the sales team.
• Manage and nurture relationships with prospects through email automation, content offers, and targeted campaigns.
• Drive brand awareness and industry recognition through thought leadership, PR initiatives, and partnerships with industry influencers.
• Stay ahead of trends in the AI, tech, and SaaS space to position the company as a leader in conversational AI solutions.
• Use data analytics tools to track marketing performance and KPIs (key performance indicators), providing regular reporting and insights to senior management.
• Adjust campaigns as necessary to meet performance goals and optimize ROI.
• Work closely with product, sales, and customer success teams to align marketing initiatives with business objectives and customer needs.
• Act as a key liaison between the marketing department and other teams to ensure marketing efforts align with company goals.

Requirements

• Minimum of 4 years of marketing experience, preferably in the tech or SaaS space (Conversational AI experience is a plus).
• Proven track record in B2B marketing, with experience in digital marketing, demand generation, and content strategy.
• Proficiency in digital marketing tools (Google Analytics, HubSpot, Marketo, SEMrush, etc.) and CRM platforms (Salesforce, etc.).
• Strong understanding of SEO/SEM, social media marketing, paid media, and email marketing strategies.
• Exceptional written and verbal communication skills with the ability to craft clear, compelling content for diverse audiences.
• Strong analytical skills with the ability to interpret data, draw insights, and optimize campaigns based on performance.
• Ability to thrive in a fast-paced start-up environment with a proactive, solution-oriented approach.
• Comfort in navigating ambiguity and a strong willingness to take ownership of projects from start to finish.

Nice-to-haves

• Experience with public relations and media outreach is a plus.

Benefits

• Be part of an exciting start-up focused on cutting-edge AI technology.
• Contribute to the growth of the company and develop your marketing expertise in the growing Conversational AI space.
• Work alongside a passionate, talented, and driven team.