Marketing Associate

$41,600 - $52,000/Yr

One Tap Connect LLC - Las Vegas, NV

Full-time - Entry Level

Onsite - Las Vegas, NV

About the position

The Marketing Associate at One Tap Connect LLC is a full-time role focused on driving marketing strategies and campaigns to enhance customer engagement and conversion rates. This position requires a blend of creativity and analytical skills to develop and implement multi-channel marketing initiatives, manage social media platforms, and optimize sales funnels. The role emphasizes collaboration with various teams to align marketing efforts with business objectives and ensure a customer-centric approach.

Responsibilities

• Design and implement strategies that guide prospects through the sales funnel stages: awareness, consideration, decision, and retention.
• Plan and execute multi-channel campaigns that convert at every touchpoint.
• Utilize analytics tools to track and measure campaign performance and optimize conversion rates.
• Craft captivating content, including blog posts and videos, using Adobe Premiere Pro.
• Develop and execute engaging social media strategies across multiple platforms.
• Create detailed customer personas and design personalized marketing experiences.
• Implement targeted email campaigns and retargeting ads to boost engagement.
• Master SEO and SEM to drive organic and paid traffic.
• Execute targeted advertising campaigns on platforms like Facebook Ads and LinkedIn Ads.
• Collaborate with sales, product development, and customer support teams to align marketing strategies with business objectives.
• Capture video/audio at local events for content creation.
• Develop a consistent brand voice and craft compelling narratives for the audience.
• Stay updated on marketing trends and handle crisis communication effectively.
• Ensure compliance with data protection laws and promote sustainable marketing practices.
• Set and track KPIs, analyze ROI, and optimize budgets.

Requirements

• 2+ years of experience in social media ad campaigns or management.
• Proficiency in Adobe Creative Suite and CRM systems.
• Knowledge of SEO, keyword research, social media advertising, and Google Analytics.
• Excellent copywriting skills.
• Strong self-management and communication skills.

Nice-to-haves

• Experience with PPC advertising and content writing.
• Understanding of digital, traditional, and mobile marketing trends and automation.

Benefits

• Opportunity to grow with a tech start-up from the ground floor.
• Future benefits as the company expands.
• Opportunity for advancement.
• Paid time off.
• Bonus based on performance.