Marketing Associate

Armanino McKenna Certified Public Accountants & Consultants - Philadelphia, PA

Full-time - Entry Level

Hybrid - Philadelphia, PA

Professional, Scientific, and Technical Services

About the position

At Armanino, you determine your career path. This means it's possible to pursue challenges you are passionate about, in industries you care about. Armanino is proud to be Among the top 20 Largest Firms in the Nation and one of the Best Places to Work. We have a community of resources that are ready and willing to support your ideas, build your skills and expand your professional network. We want you to integrate all aspects of your life with your career. At Armanino, we know you don't check-out of life when you check-in at work. That's why we've created a unique work environment where your passions, work, and family & friends can overlap. We want to help you achieve growth by giving you access to a network of smart and supportive people, willing to listen to your ideas. The Marketing Associate will be a key player in supporting the firm's strategic go-to-market industries. This person will work closely with other marketing team members and key industry, service and geography leaders within the firm. Working alongside an Industry Marketing Leader, this person will develop, coordinate and execute strategic marketing campaigns (inbound (email and webinars), events, website, social, PPC, display, etc.) from initial request through final deliverable. The ideal candidate will have experience working within professional services firms and will understand business-to-business (B2B) marketing.

Responsibilities

• Collaborate effectively with service line and geo marketers to go to market consistently and holistically for your assigned industry
• Effectively complete content briefs to inform writing resources for creation of web content (articles, case studies, white papers, checklists, landing pages and other digital assets), creative, inbound (email and webinars), events and tradeshows, social and other marketing activities
• Project manage resources through Marketing resource management system to ensure all assigned marketing project deliverables meet initial goals and deadlines
• Manage post-event attendee list cleanup and follow-up process with CRM and sales teams for MQL generation and opportunity tracking
• Evaluate and analyze target lists, ensuring all prospects align with ideal client profile for your assigned industry
• Build effective and trusted relationships with subject matter experts (SMEs) and other firm leadership
• Work with sales support team to review materials (sales email copy, presentations, service line sheets and client/target lists) as required
• Stay current with event, webinar, social and campaign best practices and promote the advancement of new ideas and innovation to both improve the effectiveness and efficiency of marketing efforts

Requirements

• Minimum 2 years of experience in professional services marketing or B2B marketing
• Experience using various business technologies including CRM products (Salesforce, Dynamics 365, HubSpot, etc.), reporting tools (PowerBI) and project management systems (Workfront)

Nice-to-haves

• A Bachelor's degree in marketing, communications or a related field
• Experience in firm's strategic go-to-market industries: Technology, Manufacturing & Distribution, Nonprofit, Real Estate, Healthcare, Professional Services, Family Office and Private Equity

Benefits

• Medical, dental, vision
• Generous PTO plan and paid sick time
• Flexible work arrangements
• 401K with Profit Sharing
• Wellness program
• Generous parental leave
• 11 paid holidays