Marketing Associate

$43,680 - $49,920/Yr

Russell Tobin - Minneapolis, MN

Full-time - Mid Level

Minneapolis, MN

Administrative and Support Services

About the position

The Marketing Associate plays a key role in supporting the growth of independent eye care practices within a defined territory. This position involves managing a variety of marketing projects and processes aimed at increasing brand awareness, improving marketing outcomes, and driving revenue. The Marketing Associate will work closely with the ADO Marketing Manager to develop and execute marketing strategies, create marketing collateral, and enhance brand cohesion across multiple channels.

Responsibilities

• Oversee the full scope of assigned member accounts, ensuring satisfaction and successful execution of marketing deliverables.
• Develop and implement strategic marketing plans for each assigned member practice.
• Track, measure, and report on marketing initiatives to optimize performance.
• Drive member lead generation and lead nurturing programs through email campaigns, content marketing, and social media strategies.
• Partner with internal teams and external partners to develop and execute marketing campaigns that meet client expectations.
• Ensure all marketing programs align with client strategies and brand guidelines.
• Collaborate with internal teams to produce campaigns on time and within budget.
• Maintain oversight of project scope, timelines, and deliverables.
• Track performance metrics and provide periodic reports to division leadership.
• Develop and formulate marketing materials, including internal collateral, direct mail, print ads, broadcast media, and online campaigns.
• Coordinate the development or modification of member practice websites with the Web & Media team.
• Implement targeted public relations and community outreach efforts to boost local engagement and visibility for member practices.
• Utilize CRM and data warehouse tools to monitor campaign performance, and provide metrics and ROI analysis to leadership.
• Act as a trusted resource for clients, providing strategic guidance and solutions to drive business growth.
• Actively participate in member calls to implement and track marketing initiatives.
• Model professional behavior and maintain ethical standards.

Requirements

• Bachelor's degree in Marketing or a related field.
• Minimum of 3 years of relevant marketing experience, or an equivalent combination of education and experience.
• Strong project and campaign management abilities.
• Excellent written and verbal communication skills.
• Proficiency in CRM systems and Microsoft Office Suite.
• Experience with Adobe Creative Suite (Photoshop, InDesign, Illustrator) preferred.
• Ability to work effectively with both internal teams and external stakeholders.

Nice-to-haves

• Creativity: Ability to adapt and develop creative marketing materials.
• Collaboration: Strong team player who works well with clients, internal teams, and external partners.
• Analytical Thinking: Ability to measure, track, and improve marketing effectiveness.
• Customer Focus: A strong commitment to client satisfaction and results.
• Attention to Detail: High level of attention to detail in content proofing and project execution.

Benefits

• Disability insurance
• Health insurance
• Dental insurance
• Employee assistance program
• Vision insurance
• Employee discount
• Pet insurance