Marketing Associate

About the position

We are seeking a skilled and motivated Marketing Manager to oversee the marketing and technical aspects of our business within the balcony industry. This role combines marketing strategy with technical expertise, ensuring that our products and services are effectively promoted while staying up-to-date with industry trends and technological advancements.

Responsibilities

• Stay informed about industry-related technical advancements, materials, and construction techniques.
• Collaborate with the product development team to understand the technical aspects of our balcony solutions and provide input on product improvements.
• Train the marketing team on technical aspects to effectively communicate product features and benefits to customers.
• Develop and execute comprehensive marketing strategies to promote our balcony products and services.
• Analyze market trends, customer preferences, and competition to inform marketing decisions.
• Create and manage marketing campaigns, content, and collateral to drive brand awareness and lead generation.
• Manage the company's online presence, including the website and social media profiles.
• Optimize website content and user experience to attract and engage customers.
• Utilize digital marketing tools to enhance online visibility and customer engagement.
• Lead and mentor a team of marketing professionals, including copywriters, graphic designers, and digital marketers.
• Ensure team members are aligned with company goals and execute marketing plans effectively.
• Provide technical support to the sales team and clients, addressing inquiries and clarifying technical details about our balcony products.
• Collaborate with the customer service team to resolve technical issues and ensure customer satisfaction.
• Monitor and analyze marketing campaign performance using data and analytics tools.
• Make data-driven decisions to refine marketing strategies for better results.

Requirements

• Bachelor's degree in Marketing, Engineering, or a related field. A Master's degree is a plus.
• Proven experience in marketing and technical roles within the construction or balcony industry.
• Strong understanding of construction materials, techniques, and relevant regulations.
• Proficiency in digital marketing, SEO, and content management systems.
• Exceptional leadership and team management skills.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Excellent communication skills, both written and verbal.
• Creative problem-solving abilities and a proactive approach.
• Must have demonstrated google ads & campaign experience.

Benefits

• Competitive salary and bonus structure - Starting Range: $75,000 to $100,000 per yr
• Health, dental, vision and life insurance.
• Professional development opportunities.
• Collaborative and supportive work environment.
• Opportunity to contribute to the growth of a leading company in the balcony industry.