Marketing Automation Intern

Cook Medical - Bloomington, IN

Full-time - Intern

Bloomington, IN

Merchant Wholesalers, Durable Goods

About the position

The Marketing Automation Intern will join a dynamic digital marketing team, gaining hands-on experience in marketing automation, digital marketing strategies, and data analysis. This 12-week paid internship is designed for students eager to learn in a fast-paced environment, with opportunities to work on meaningful projects in the Medical Device Manufacturing Industry.

Responsibilities

• Assist in the setup, testing, and execution of marketing automation campaigns across various platforms (e.g., email, social media, web).
• Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
• Help maintain and update the marketing database to ensure data accuracy and compliance.
• Participate in brainstorming sessions for new campaign ideas and strategies.
• Conduct market research to identify trends and opportunities for campaign improvement.
• Assist with administrative tasks related to the marketing automation platform.

Requirements

• Currently pursuing a degree in Marketing, Business, Communications, Computer Science, or a related field.
• Basic understanding of marketing principles and digital marketing strategies.
• Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) is a plus.
• Familiarity with customer relationship management tools (e.g., Salesforce) is a plus.
• Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and Google Workspace.
• Strong analytical skills and attention to detail.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a team environment.
• Eagerness to learn and take on new challenges.
• Interest in a career in the Life Sciences field, willingness to take initiative, and ability to work well with others.
• Candidates should be students entering their Junior or Senior year the following fall semester or entering graduate school; candidates who graduate the spring semester before this internship are also eligible.
• A minimum GPA of 3.0 is preferred.

Nice-to-haves

• Familiarity with marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) is a plus.
• Familiarity with customer relationship management tools (e.g., Salesforce) is a plus.

Benefits

• 401(k) options
• Assigned mentor
• Capstone presentation
• Intern events