Marketing Automation Manager - Canada Remote

Directive Consulting - Ontario, CA

Full-time - Mid Level

Ontario, CA

Professional, Scientific, and Technical Services

About the position

The Marketing Automation Manager at Directive Consulting is responsible for managing marketing operations processes for B2B Tech and SaaS clients. This role involves serving as both a strategic advisor and staff augmentation, focusing on optimizing marketing operations to drive revenue growth. The ideal candidate will have experience with HubSpot, Pardot, and/or Marketo, and will work closely with the Director of Marketing Operations to identify opportunities for client growth and provide excellent service.

Responsibilities

• Serve as both staff augmentation and strategic advisor for marketing operations processes for B2B Tech and SaaS clients.
• Identify and communicate opportunities to grow our business with clients in the Marketing Operations line of business and other lines of business.
• Stay up to speed on best practices in the Marketing Operations world including ABM, lead routing, sales qualification methodologies and more.
• Develop deep relationships with multiple contacts within client organizations to ensure that they renew contracts.
• Direct communication with clients including email, Slack and Zoom.
• Become an expert in multiple martech and salestech tools to make educated recommendations to clients.
• Own tasks and milestones within client projects and see those through to fruition.

Requirements

• Minimum 2-3 years of Hubspot, Pardot and/or Marketo expertise and the ability to own multiple Hubspot, Pardot and/or Marketo instances for clients.
• Understanding of how to optimize marketing operations processes that lead to revenue growth for clients.
• Data-driven marketer that can help clients curate and optimize their data, build reports and dashboards, and analyze performance.
• Ability to communicate with clients directly, often with a Director or above level.
• Desire to learn and grow in your career.
• Must have agency experience and experience working directly with clients.

Nice-to-haves

• Experience with lead lifecycle management, lead scoring, and nurture campaigns.
• Familiarity with ABM (Account-Based Marketing) strategies.

Benefits

• Paid parental leave
• Paid holidays
• Disability insurance
• 401(k) with 3% match
• Health insurance
• Unlimited paid time off
• Dental insurance
• Vision insurance
• Life insurance