Marketing Automation Specialist - Marketo

Spear Marketing Group - Walnut Creek, CA

Full-time - Mid Level

Remote - Walnut Creek, CA

Professional, Scientific, and Technical Services

About the position

The Marketing Automation Specialist will play a crucial role in executing and optimizing marketing automation campaigns for a fast-growing B2B marketing agency. This position requires expertise in platforms such as Marketo, HubSpot, and Pardot, and offers the opportunity to work remotely with a diverse team of specialists. The specialist will be responsible for planning, executing, and analyzing various marketing automation initiatives while collaborating closely with clients and internal teams.

Responsibilities

• Planning, execution, testing and reporting for various marketing automation campaigns (including inbound, lead nurturing, lead scoring and lead management)
• Provide reporting and analysis on program performance data and funnel attribution
• Monitoring and continually improving campaigns (iteration, A/B testing, etc.)
• Work directly with account staff and clients' marketing department, communicating effectively via phone and email
• Collaborating with sales operations through CRM integration with marketing automation platforms
• Research, recommend, and execute various 3rd-party integrations based on clients' martech stack needs
• Troubleshoot Marketo, Pardot, HubSpot, and Salesforce issues in a timely and thorough manner
• Champion best practices within marketing automation platforms, while documenting and cross-training internal teams
• Stay abreast of current marketing automation trends, best practices, and strategies

Requirements

• Bachelor's degree in a relevant field or equivalent experience
• 4+ years Marketo, HubSpot, and/or Pardot experience (certification preferred)
• Experience with other automation platforms (e.g., Eloqua, etc.)
• Salesforce proficiency
• Exceptional communication skills
• Documenting/training materials
• Can-do attitude with a strong focus on bringing results
• Must be able to work independently as well as part of a team
• Strong attention to detail and organizational skills

Nice-to-haves

• Agency experience strongly preferred
• B2B SaaS industry experience
• ABM experience
• Mailchimp experience
• SEO
• Google Analytics, Google Tag Manager, Adobe Analytics, Bizible
• A quality headset and the good sense to know when to get on a Zoom call or Slack huddle
• Writing skills for thought leadership posts on the blog

Benefits

• Remote work opportunity
• Potential for full-time transition from part-time contractor position