Marketing Automation Specialist - Pardot

Spear Marketing Group - Walnut Creek, CA

Full-time - Entry Level

Remote - Walnut Creek, CA

Professional, Scientific, and Technical Services

About the position

The Marketing Automation Specialist will be responsible for planning, executing, testing, and reporting on various marketing automation campaigns, primarily using Pardot. This role requires a self-starter who can work independently and collaboratively with clients and internal teams. The position is fully remote and offers the opportunity to work with multiple clients while leveraging the support of a larger team of specialists.

Responsibilities

• Planning, execution, testing and reporting for various marketing automation campaigns (including inbound, lead nurturing, lead scoring and grading, and lead management)
• Provide reporting and analysis on program performance data and funnel attribution
• Monitoring and continually improving campaigns (iteration, A/B testing, etc.)
• Work directly with account staff and clients' marketing department
• Collaborating with sales operations through CRM integration with Pardot
• Research, recommend, and execute various 3rd-party integrations based on clients' MarTech needs
• Troubleshoot Pardot and Salesforce issues in a timely and thorough manner
• Champion best practices within Pardot, while documenting and cross-training internal teams
• Stay abreast of current marketing automation trends, best practices, and strategies

Requirements

• 4+ years Pardot experience (required, certification preferred)
• Experience with Marketo and/or HubSpot (optional, but certification preferred)
• Experience with other automation platforms (e.g., Eloqua, Iterable, SFMC, etc.)
• Salesforce proficiency
• Exceptional communication skills
• Documenting/training materials
• Can-do attitude with a strong focus on bringing results
• Must be able to work independently as well as part of a team
• Strong attention to detail and organizational skills

Nice-to-haves

• Agency experience strongly preferred
• B2B SaaS industry experience
• ABM experience
• Mailchimp experience
• SEO
• Bizible
• Google Analytics, Google Tag Manager, Adobe Analytics
• Writing skills

Benefits

• Remote work opportunity
• Potential for full-time transition from part-time contractor position