Marketing Automation Specialist

$103,290 - $170,500/Yr

Red Hat - Boston, MA

Full-time - Mid Level

Remote - Boston, MA

Professional, Scientific, and Technical Services

About the position

The Email Automation Specialist will join the Red Hat Partner Ecosystem Team to design, develop, implement, and optimize email nurture experiences aimed at enhancing partner engagement and supporting recruitment and acquisition goals. This role requires acting as a technical subject matter expert in email automation, particularly with Marketo, while also leveraging Eloqua until Marketo is fully implemented. The specialist will collaborate with various teams to integrate email experiences with data platforms and other tools, ensuring effective communication and relationship growth with partners.

Responsibilities

• Function as the Marketo implementation and utilization expert.
• Utilize Eloqua to design and implement journey canvases with dynamic content and action triggers until Marketo is fully implemented.
• Collaborate with data scientists and digital strategists on contact/data segmentation for nurture lists.
• Implement brand best practices into email templates to support brand compliance.
• Provide email metrics and insights for campaign performance results and deliver optimization recommendations to leadership and stakeholders.
• Contribute to ongoing marketing planning and optimization initiatives related to email nurture across identified audiences in support of OKRs.
• Partner with marketing technology and operations teams for ongoing optimization and success of nurture experiences.
• Lead efficient meetings and explain data and technical details to non-technical audiences.

Requirements

• 5+ years experience in Marketo implementation, campaign development, and ongoing optimization.
• Eloqua experience is a plus, as it will be utilized until Marketo is fully implemented in 1H25.
• Knowledge of email marketing best practices and efficiencies.
• Demonstrated ability to manage multiple projects simultaneously.
• Knowledge of integration with other MarTech solutions stack tools.
• Knowledge of email/nurture analytics and reporting.
• Ability to take initiative and be a resourceful, proactive, independent contributor and cross-functional collaborator.
• Ability to lead strategic and operational conversations to address evolving business requirements.

Nice-to-haves

• Marketo certification is preferred.
• HTML/CSS and Adobe experience is a plus.

Benefits

• Comprehensive medical, dental, and vision coverage
• Flexible Spending Account - healthcare and dependent care
• Health Savings Account - high deductible medical plan
• Retirement 401(k) with employer match
• Paid time off and holidays
• Paid parental leave plans for all new parents
• Leave benefits including disability, paid family medical leave, and paid military leave
• Employee stock purchase plan
• Family planning reimbursement
• Tuition reimbursement
• Transportation expense account
• Employee assistance program