Marketing Automation Specialist

Handwriting Without Tears • Cabin John, MD

368d

About The Position

The Marketing Automation Specialist is responsible for the strategic implementation of email marketing automations to drive marketing qualified leads to our sales teams. This role involves developing and executing email marketing programs, maintaining marketing automations, and evaluating campaign metrics to improve performance. The specialist will work within an Agile framework to manage the lifecycle of email campaigns and collaborate with the marketing team to establish project deadlines and deliverables.

Requirements

• B.A. or B.S. in Marketing or Communications or equivalent work experience
• Certified Salesforce Administrator or demonstrated experience with Salesforce administration
• 4+ years related marketing experience, including 3+ years Marketing Cloud Account Engagement (Pardot) or similar Marketing Automation tool
• Experience with email building using HTML5, CSS3, jQuery and JavaScript controls, other newer technology and web standards preferred
• 1+ years of related experience in marketing operations or tech management.
• Ability to construct data visualizations
• Setup performance reporting on marketing automations aimed at increasing email CTR and MQL production
• Familiarity with marketing KPI metrics and formulas relating, but not limited to, email, campaign, and list performance
• Microsoft Excel experience required; Microsoft Power BI, Tableau and/or SSMS familiarity preferred
• Experience creating and editing graphics and photos for use in online marketing materials
• Understanding of email marketing platforms, social media, webinars, video broadcasts, PPC advertising
• Strong verbal and written communication skills
• Strong analytical skills and attention to detail
• Ability to travel 10% of working time

Responsibilities

• Responsible for email marketing program development and execution, including segmentation, testing, and deployment, and continually evaluate for improvements.
• Maintain marketing automations and assist in the integration of additional platforms into the marketing automation software.
• Understand and evaluate campaign metrics and distribute campaign performance to the Marketing team.
• Work with management to define KPIs, create reporting, analyze campaign performance, and create recommendations to improve campaigns continuously.
• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
• Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
• Support essential marketing operations initiatives in Pardot and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
• Assist with monitoring and responding to email opt out requests in the data marketing shared.
• Implement emails using templates designed by the creative team to support marketing email campaign goals.
• Review marketing email render tests and tweak HTML to ensure emails are responsive and mobile-friendly.
• Report on marketing email campaigns to assess performance metrics and make recommendations to improve efficiency and effectiveness.
• Ensure all marketing projects are carefully thought out and executed to minimize errors and data gaps.
• Regularly maintain data hygiene in support of campaign initiatives including A/B testing, list uploads, etc.

Benefits

• Competitive benefits including medical, prescription, dental, vision, short and long-term disability, life insurance, paid family leave, pet insurance, standing desks, flexible scheduling, and more!
• Company picnics, health and wellness fairs, Turkey Fry, Yankee swap, pizza and happy hour Fridays, milestone and birthday celebrations, and other surprises!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers
• Education Level: Bachelor's degree