Marketing Automation Specialist

Kyyba - Libertyville, IL

Full-time - Mid Level

Libertyville, IL

Professional, Scientific, and Technical Services

About the position

The Marketing Automation Specialist will be responsible for managing and executing audience updates within the Customer Data Platform (CDP). This role involves ensuring high-quality implementation and testing of marketing campaigns, supporting junior team members, and collaborating with cross-functional teams to resolve issues. The position requires a strong understanding of digital marketing platforms and the ability to monitor campaign performance to drive engagement.

Responsibilities

• Build, QC and execute audiences.
• Manage day-to-day updates from scope through execution including documentation and project scope management.
• Ensure high quality, on-time, and error-free implementation, testing, and QA of campaigns.
• Create, review, and share standard quality control documents to ensure accuracy and completeness.
• Support junior team members by performing QA of their programs.
• Identify issues with cross-functional and agency partners and work to resolve them.
• Troubleshoot roadblocks and identify creative solutions for new initiatives.
• Maintain segment taxonomy structure and inventory of all CDP audience activities.
• Monitor campaign performance and provide recommendations to increase engagement.
• Develop and maintain project documents, timelines, proofing checklists, and status reports.

Requirements

• Bachelor's Degree in Business or Marketing or equivalent experience.
• 5-8 years of progressively increasing responsibility in Adobe Experience Cloud products, including AEP, Adobe Analytics, AJO, and CJA.
• Strong collaboration and interpersonal skills to manage through a highly matrixed organization.
• Business acumen, organizational assessment, creativity, interpersonal skills, and quantitative analytical abilities.
• Outstanding communication skills and comfort interacting with diverse groups.
• Results-oriented, self-starter with a passion for user experience and technology.
• Ability to work independently and manage competing priorities.

Nice-to-haves

• Experience with digital marketing platforms.
• Familiarity with project management tools.

Benefits

• Medical, dental, vision insurance
• 401k
• Term life insurance
• Voluntary life and disability insurance
• Optional pre-paid legal plan
• Optional identity theft plan
• Optional medical and dependent FSA
• Work-visa sponsorship
• Opportunity for advancement
• Long-term assignment with opportunity for hire by client