Marketing & Brand Coordinator

$55,000 - $60,000/Yr

Speed Commerce - Las Vegas, NV

Full-time - Mid Level

Las Vegas, NV

Truck Transportation

About the position

The Marketing & Brand Coordinator will manage content creation, ensure brand consistency, and lead creative marketing strategies across various platforms. This role involves overseeing social media, video content, and leading a creative team while conducting competitive analysis and tracking performance through key engagement metrics reporting. The Coordinator will also develop newsletters and brand-specific templates to ensure consistent internal and external communications.

Responsibilities

• Write copy for emails, blogs, social media, LinkedIn, and website content.
• Develop and maintain the brand identity and style guide to ensure consistent presentation across all platforms.
• Monitor internal and external communications for brand and presentation consistency.
• Create and manage engaging newsletters, including internal newsletters for corporate updates.
• Manage daily content creation, scheduling, and engagement for social media platforms, including LinkedIn, TikTok, YouTube, and others.
• Oversee video and photography production to create high-grade, engaging content for marketing campaigns.
• Develop educational and informational video content for both marketing and industry-specific topics within the 3PL sector.
• Track and analyze key engagement metrics on social media channels, including LinkedIn, such as followers, likes, shares, comments, click-through rates, and overall engagement growth.
• Create regular reports to assess the effectiveness of social media and LinkedIn strategies and recommend data-driven improvements.
• Conduct competitive analysis of marketing efforts to find a distinctive niche for the company and differentiate the brand.
• Collaborate with sales and marketing teams to refine company messaging and brand positioning.
• Lead and retain creative talent, including designers, developers, and videographers, ensuring high-quality execution of the brand's identity.
• Collaborate with the creative team to produce compelling visuals and content for digital, print, and video marketing efforts.
• Work with the SEO/SEM teams to create relevant content based on keyword direction, ensuring the brand voice is maintained throughout.
• Partner with the sales team to create and update sales materials, ensuring all marketing collateral aligns with the brand identity and messaging strategy.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of experience in marketing, branding, or communications.
• Proven experience in managing social media platforms, including LinkedIn, with daily content creation and video editing for platforms like TikTok and YouTube.
• Ability to create engaging, high-grade video and photography content for various marketing campaigns.
• Strong creative vision and leadership in managing creative talent, including designers and developers.
• Ability to track, analyze, and report on social media and LinkedIn engagement metrics.
• Basic knowledge of Adobe Creative Suite (Photoshop, Illustrator, etc.).
• Experience conducting competitive analysis to identify niche opportunities in the market.
• Strong writing, editing, and content creation skills for multiple channels, including newsletters and email campaigns.
• Ability to develop educational and informational video content, particularly in the 3PL industry.