Marketing & Brand Management Associate

$63,000 - $102,375/Yr

VSP Global - New York, NY

Full-time - Entry Level

New York, NY

Ambulatory Health Care Services

About the position

Involved in leading the strategic vision, market opportunities, pricing and profitability analysis, marketing activities and collaborating on sales strategies for a brand, product or service across all media, while collaborating with multi-functional teams and agency partners. Develop marketing or branding strategies for specific customer segments (brokers, clients, consumers, providers), working with partners such as sales and product development; measure and optimize ongoing performance of marketing plans, including return on investment. Develop and manage marketing, advertising, and branding campaigns, including working with internal creative team and external agencies; campaigns include a range of tactics such as digital advertising, print advertising, direct mail, and email campaigns. Collaborate with communications managers to ensure positioning, promotion, and brand voice are aligned and effective. Partner with business areas to explore, develop, execute, and gain adoption of new technologies, tools, and programs in the market and at the account-specific level.

Responsibilities

• Lead the strategic vision and market opportunities for a brand, product, or service.
• Conduct pricing and profitability analysis.
• Develop marketing or branding strategies for specific customer segments.
• Measure and optimize ongoing performance of marketing plans, including ROI.
• Manage marketing, advertising, and branding campaigns with internal and external teams.
• Collaborate with communications managers to align brand voice and promotion.
• Partner with business areas to adopt new technologies and tools.

Requirements

• Bachelor's degree in Business, Marketing, or related field or equivalent experience.
• 2+ years' experience in product or brand management or online marketing.
• Understanding of brand management concepts and execution techniques.
• Solid working knowledge of MS Office, PowerPoint, Word, and Excel.
• Proven ability to develop and execute marketing strategies.
• Excellent project management skills and experience managing large projects.
• Proven track record of influencing constituents for optimal results.
• Excellent organization skills, detail-oriented, and ability to multitask.
• Excellent verbal, written, and interpersonal communication skills.
• Strong analytical skills required.
• Ability to write and present clear and concise reports.

Nice-to-haves

• Photoshop/Illustrator experience.

Benefits

• Eligible bonuses and commissions based on performance.
• Equal opportunity employer with consideration for all qualified applicants.
• Drug-free workplace with pre-employment substance abuse testing.