Marketing Brand Manager - Eye Care Rx Dry Eye

Bausch Health - Bridgewater Township, NJ

Full-time - Mid Level

Remote - Bridgewater Township, NJ

10,001+ employees

Chemical Manufacturing

About the position

The Marketing Brand Manager for Eye Care Rx Dry Eye at Bausch + Lomb is responsible for the execution of marketing strategies for the product XIIDRA®. This role focuses on driving growth within the Ophthalmology Rx business by collaborating with internal teams and ensuring that brand objectives are met. The position requires a deep understanding of the market and competitive landscape, as well as the ability to manage multiple projects effectively.

Responsibilities

• Share accountability for the brand, ensuring that the brand meets or exceeds annual revenue and unit forecasts.
• Participate in all brand planning and budget meetings and facilitate the development of brand planning deliverables consistent with strategic brand objectives.
• Demonstrate an in-depth understanding of the market and competitive landscape; support the business unit in identifying new brand opportunities.
• Work with the ECP brand lead on strategic execution of the brand's tactical plans.
• Lead in the development of marketing promotional materials aligned with portfolio/brand plans, including Digital Initiatives, Sales Collateral, Professional Education Materials, Sample Strategy, and Conference Planning.
• Lead or support internal program/material review process (medical/legal/regulatory).
• Oversee effectiveness of programs and initiatives including success tracking criteria and KPIs. Share successes and best practices.
• Identify and turn physician/brand insights into actionable programs that positively impact business growth.
• Build collaborative relationships with key internal partners (sales, analytics, operations, training, medical, legal, regulatory) and key customers.

Requirements

• Minimum 3 years of pharmaceutical industry experience; 1-3 years pharmaceutical marketing experience preferred. Ophthalmic and/or pharmaceutical sales experience a plus.
• Proven skills in brand marketing, digital marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management.
• Demonstrated evidence of growing brands, identifying growth opportunities and gaining alignment to execute against a strategic growth plan.
• Ability to manage multiple projects simultaneously, set priorities and meet deadlines.
• Creates value for the customer and focuses on the external environment.
• Possesses strategic thinking capabilities that can forge a vision for success and engage others to support that vision.
• Ability to manage and lead the matrix and deal with ambiguity, including strong emotional intelligence and communication skills that facilitate decision making and execution.
• Demonstrates strong attention to detail.
• Strong business acumen.
• Exceptional oral and written communication skills, and proficiency in Microsoft Office applications (PowerPoint, Excel, etc.).
• MBA preferred. Undergraduate degree required.

Benefits

• Medical, Dental, Eye Health, Disability and Life Insurance begins on your hire date
• 401K Plan with company match and ongoing company contribution
• Paid time off - vacation (3 weeks - prorated upon hire), floating holidays and sick time
• Employee Stock Purchase Plan with company match
• Employee Incentive Bonus
• Tuition Reimbursement (select degrees)
• Ongoing performance feedback and annual compensation review