Marketing Brand Manager, US LUMIFY

Bausch Health - Bridgewater Township, NJ

Full-time - Mid Level

Remote - Bridgewater Township, NJ

10,001+ employees

Chemical Manufacturing

About the position

The LUMIFY Brand Manager at Bausch + Lomb is responsible for developing and executing brand strategies to enhance market share and drive sustainable growth. This role requires a strategic thinker with strong leadership skills and the ability to adapt to market dynamics while collaborating with various teams to implement brand initiatives across multiple channels.

Responsibilities

• Collaborate with the Marketing Director and a multidisciplinary team to create and execute brand initiatives across various channels, including TV, digital and social media, shopper marketing, PR, influencer partnerships, search and SEO, e-commerce, in-store displays, and trade promotions.
• Track, monitor, and analyze key performance metrics to develop actionable insights and identify opportunities for business growth and optimization.
• Lead the management and continuous improvement of the brand's CRM program, website, and direct-to-consumer platform.
• Oversee internal processes that facilitate brand initiatives, including promotional asset review and packaging updates to ensure timely, compliant execution.

Requirements

• MBA preferred; Bachelor's degree required.
• 4 or more years of experience within US OTC and/or CPG marketing organization.
• Demonstrated analytical skills with the ability to review consumer data, identify trends, and present information to senior managers.
• Experience with IRI/ACNielsen data preferred.
• Strong collaboration skills and ability to work well within a team.
• Ability to work in a time-sensitive, fast-paced environment and demonstrate ownership of responsibilities.
• Strong time-management and verbal and written communication skills.
• Strong problem-solving skills with the ability to thrive with minimal guidance.
• Strong social/digital media acumen.
• Proficiency with Microsoft suite of products.

Nice-to-haves

• Healthcare professional marketing experience.

Benefits

• Hybrid work schedule allowing for up to 2 days/week of telecommuting from home and 3 days/week in the corporate office.