Marketing Brand Manager

Bausch Health - Bridgewater Township, NJ

Full-time - Mid Level

Remote - Bridgewater Township, NJ

10,001+ employees

Chemical Manufacturing

About the position

The Marketing Brand Manager at Bausch + Lomb is responsible for the execution of marketing strategies for the Eye Care Rx Dry Eye product, XIIDRA®. This role involves collaborating with various internal teams to ensure the brand meets its revenue and unit forecasts while identifying new growth opportunities in the ophthalmology market. The position requires a strategic mindset to develop marketing materials and track the effectiveness of initiatives, all while fostering relationships with key stakeholders.

Responsibilities

• Share accountability for the brand, ensuring that the brand meets or exceeds annual revenue and unit forecasts.
• Participate in all brand planning and budget meetings and facilitate the development of brand planning deliverables consistent with strategic brand objectives.
• Demonstrate an in-depth understanding of the market and competitive landscape; support the business unit in identifying new brand opportunities.
• Work with the ECP brand lead on strategic execution of the brand's tactical plans.
• Lead in the development of marketing promotional materials aligned with portfolio/brand plans, including digital initiatives and sales collateral.
• Lead or support internal program/material review processes (medical/legal/regulatory).
• Oversee the effectiveness of programs and initiatives, including success tracking criteria and KPIs.
• Identify and turn physician/brand insights into actionable programs that positively impact business growth.
• Build collaborative relationships with key internal partners (sales, analytics, operations, training, medical, legal, regulatory) and key customers.

Requirements

• Minimum 3 years of pharmaceutical industry experience; 1-3 years pharmaceutical marketing experience preferred.
• Ophthalmic and/or pharmaceutical sales experience is a plus.
• Proven skills in brand marketing, digital marketing, market and competitive analysis, marketing program development, project management and execution, financial and budget management.
• Demonstrated evidence of growing brands, identifying growth opportunities, and gaining alignment to execute against a strategic growth plan.
• Ability to manage multiple projects simultaneously, set priorities, and meet deadlines.
• Strong strategic thinking capabilities that can forge a vision for success and engage others to support that vision.
• Ability to manage and lead in a matrix environment and deal with ambiguity, including strong emotional intelligence and communication skills.
• Strong attention to detail and business acumen.
• Exceptional oral and written communication skills, and proficiency in Microsoft Office applications (PowerPoint, Excel, etc.).
• MBA preferred; undergraduate degree required.

Nice-to-haves

• Experience in ophthalmology or related fields.

Benefits

• 401(k) matching
• Dental insurance
• Disability insurance
• Employee stock purchase plan
• Health insurance
• Life insurance
• Paid time off
• Tuition reimbursement (select degrees)
• Ongoing performance feedback and annual compensation review