Alliance Franchise Brands - Plymouth, MI
posted 2 months ago
The Marketing Brand Manager will primarily manage and execute lead generation activities using a wide variety of local marketing programs such as email marketing, website updates, social media, SEO, SEM, direct mail, and other business development tactics for our Image360 brand and corporate owned flagship location. This role will also assist in the delivery of lead generation for all Franchise Members and will interact with fellow brand and digital marketing teammates, corporate owned location leadership, our agencies, and Franchise Members in the U.S. and Canada. In this position, the Marketing Brand Manager will be responsible for strategic planning, helping to steer the brand's direction, developing, and implementing marketing plans aligned with overall business objectives with a focus on lead generation for all locations. This includes conducting market research to identify trends, competitor activities, and opportunities for growth. The manager will work closely with senior marketing managers and corporate owned location leadership to ensure their support and will collaborate with large Franchise Members to identify best practices in the field. Brand management is a key function of this role, where the manager will maintain and enhance the brand image and identity across all marketing initiatives, ensuring brand consistency and compliance with brand guidelines at both the corporate and franchise levels. The manager will oversee digital marketing campaigns, including SEO, SEM, social media, and email marketing to improve rankings, engagement, and lead generation for corporate owned locations. This includes making updates to the corporate location websites directly in the Content Management System and providing content for corporate location email messages and social media channels. Additionally, the Marketing Brand Manager will provide marketing support to corporate owned locations and Franchise Members, offering guidance on local marketing initiatives, developing marketing collateral, and training Franchise Members to update local websites using the content management system. The role also involves planning and executing advertising campaigns, promotions, and events to increase brand visibility and attract customers, while monitoring the performance of these efforts and adjusting strategies accordingly. Collaboration and training are essential, as the manager will conduct training sessions to educate Franchise Members on marketing best practices and coordinate regularly with the marketing team to implement brand-wide marketing programs. Budget management is also a critical aspect of this role, where the manager will track actual spending versus budget and prioritize programs based on measured results. Extracting marketing metrics from multiple sources, providing analysis, creating benchmarks, and presenting reports on brand and program performance will be part of the responsibilities.