Marketing Brand Manager

$83,200 - $135,200/Yr

Park Computer Systems - Los Angeles, CA

Full-time - Senior

Los Angeles, CA

Professional, Scientific, and Technical Services

About the position

The Marketing Brand Manager at Park Computer Systems is responsible for defining and executing the global brand and product strategy. This role involves collaborating with cross-functional teams to ensure the success of marketing campaigns and the consistent representation of the brand across various platforms. The manager will oversee both internal creative teams and external agencies to deliver effective marketing assets and programs.

Responsibilities

• Define global brand and product strategy, including positioning and unique selling points.
• Develop go-to-market approaches based on strategic target audiences and market insights.
• Partner with global cross-functional teams to achieve holistic business results for the portfolio.
• Accountable for the success of global marketing campaigns.
• Ensure consistent representation of the brand's global activations.
• Oversee tactical execution on global campaigns.
• Manage internal creative teams and external agencies to deliver key marketing and creative assets.

Requirements

• 5 years of experience in Brand Marketing.
• 5 years of experience in Product Marketing.
• 5 years of experience in the Gaming Industry.
• Proficiency in Microsoft PowerPoint and WordPress.
• Strong skills in social media management.