Marketing - Brand Manager

Kansas City Chiefs - Kansas City, MO

Full-time - Mid Level

Kansas City, MO

Performing Arts, Spectator Sports, and Related Industries

About the position

The Kansas City Chiefs are seeking a Brand Manager to develop and execute strategies and campaigns that enhance the brand's visibility and engagement with fans. This role requires an innovative thinker with a passion for sports and a deep understanding of brand management, focusing on both brand-first campaigns and merchandise initiatives.

Responsibilities

• Develop and implement comprehensive brand strategies to enhance the Chiefs' market position and visibility.
• Lead the ideation and execution of innovative marketing campaigns across various channels.
• Manage communication and oversight with external agency partners and internal stakeholders.
• Utilize insights and data to understand fans and ensure programming resonates with their interests.
• Promote cross-functional collaboration to orchestrate impactful campaigns.
• Develop initiatives to grow fandom and loyalty among fans.
• Oversee the creation of compelling brand content with internal and external partners.
• Lead and mentor a team of marketing professionals.

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years of experience in brand marketing or related roles, preferably in lifestyle, sports, or entertainment industries.
• Strong leadership and team management skills.
• Excellent communication and interpersonal skills.
• Creative thinker with a passion for understanding consumer behavior.
• 2+ years of experience with agency management.
• Strong project management skills.