Marketing Brand Manager

$95,000 - $190,000/Yr

Abbott Laboratories - Lake Forest, IL

Full-time - Mid Level

Onsite - Lake Forest, IL

10,001+ employees

Miscellaneous Manufacturing

About the position

The Marketing Brand Manager at Abbott Laboratories is responsible for managing, planning, and implementing branding and communications projects across various platforms, including advertising, promotional programs, and digital communications. This role acts as a brand champion, ensuring that all communications align with the brand strategy while collaborating with product management and global market development teams to develop effective marketing strategies and promotional plans.

Responsibilities

• Manage, plan, and implement branding and communications projects in advertising, promotional programs, trade shows, digital, and mobile communications.
• Develop product promotion plans in collaboration with product marketing and global market development teams.
• Plan, create, and produce marketing, advertising, sales promotions, and digital tools to support brand strategies and marketing objectives.
• Act as a brand champion, ensuring all communications are consistent and accurately support the brand strategy.
• Coordinate and support branding and marketing efforts globally as the central hub within the marketing organization.
• Partner with product management to develop communication objectives and strategies.
• Determine and manage the project budget and production schedule.
• Manage the development of marketing and sales/promotional materials to effectively promote and sell products.
• Recommend and execute promotion plans.
• Provide channel strategy expertise to teams and recommend the most effective ways to deploy assets and materials to achieve marketing objectives.
• Track and manage material effectiveness to modify and improve promotion development.
• Plan and organize project assignments of substantial variety and complexity.
• Initiate and manage schedules for projects and project milestones.
• Establish priorities for individual or project assignments.
• Select methods and techniques to lead projects to completion.
• Create an annual communication plan and budget, delivering all projects and campaigns on time and within budget.
• Manage vendor agreements and work deliverables to meet defined business objectives.
• Champion the Abbott brand in all materials, ensuring alignment with corporate brand standards.
• Support all company initiatives as identified by management, including Quality Management Systems (QMS) and Environmental Management Systems (EMS).
• Comply with U.S. Food and Drug Administration (FDA) regulations and other regulatory requirements, company policies, operating procedures, processes, and task assignments.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.

Requirements

• Bachelor's Degree in a related field or an equivalent combination of education and work experience.
• Minimum 7 years related work experience with a complete understanding of specified functional area.

Nice-to-haves

• Experience in healthcare and medical device industries preferred.
• Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.
• Strong knowledge and experience with SEO, SEM, and social media best practices preferred.
• Knowledge of regulatory requirements and company policies.
• Project management skills, managing work demands effectively in a fast-paced, geographically diverse business environment.
• Strong leadership skills, including the ability to set goals and provide positive and constructive feedback.

Benefits

• Health insurance
• Retirement plan
• Tuition reimbursement