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About the position
The Minwax Brand Manager will lead branding initiatives for Minwax within the Consumer Brands portfolio, supporting marketing strategies for the division's leading interior stain brand. This role demands a strategic thinker who can develop and execute compelling communication campaigns across all advertising mediums. The successful candidate will craft and deliver strong brand stories that communicate the brand promise, vision, and position, aligning with marketing objectives to boost brand awareness, drive conversion, and stimulate consumer demand.
Responsibilities
- Lead branding initiatives for Minwax within the Consumer Brands portfolio.
- Support marketing strategies for the division's leading interior stain brand.
- Develop and execute compelling communication campaigns across all advertising mediums.
- Craft and deliver strong brand stories that communicate the brand promise, vision, and position.
- Align branding efforts with marketing objectives to boost brand awareness, drive conversion, and stimulate consumer demand.
Requirements
- Proven experience in brand management or marketing.
- Strong strategic thinking and communication skills.
- Ability to develop and execute marketing campaigns.
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