Staffmark - Lancaster, SC
posted 4 months ago
As a Marketing Brand Manager at Staffmark Group, you will play a pivotal role in shaping and executing brand strategies that resonate across various platforms, including digital, social media, and traditional media. This full-time position is based in Lancaster, SC, and is designed for an innovative and inspiring individual who thrives in a collaborative environment. You will be responsible for developing and implementing comprehensive brand strategies that align with the company's vision and goals. Your expertise will be crucial in ensuring that our products meet consumer needs and expectations, thereby enhancing brand loyalty and market presence. In this role, you will collaborate with cross-functional teams, including product development, sales, and customer service, to ensure that all aspects of the brand are cohesive and effective. You will manage multiple projects simultaneously, requiring strong organizational skills and the ability to prioritize tasks effectively. Conducting market research will be a key responsibility, as you will analyze market trends and gather insights into competitors to inform your strategies. Additionally, you will coordinate with internal and external agencies, as well as vendors, to execute marketing campaigns and initiatives. Monitoring and reporting on brand performance will be essential, as you will track key performance indicators to assess the effectiveness of your strategies. You will oversee project timelines and budgets, ensuring that all marketing efforts are delivered on time and within financial constraints. As an ambassador for various brands, you will also be responsible for training and educating team members on new products, fostering a culture of knowledge and enthusiasm within the organization.