Marketing Brand Manager

$95,000 - $190,000/Yr

Abbott Laboratories - Lake Forest, CA

Full-time - Mid Level

Onsite - Lake Forest, CA

10,001+ employees

Miscellaneous Manufacturing

About the position

This position is focused on managing, planning, and implementing branding and communications projects within the Molecular Diagnostics division at Abbott. The role involves collaborating with various teams to develop product promotion plans, ensuring brand consistency, and managing project budgets and schedules. The successful candidate will act as a brand champion, coordinating global marketing efforts and supporting compliance with regulatory requirements.

Responsibilities

• Manage, plan, and implement branding and communications projects in advertising, promotional programs, trade shows, digital, and mobile communications.
• Develop product promotion plans in collaboration with product marketing and global market development teams.
• Plan, create, and produce marketing, advertising, sales promotions, and digital tools to support brand strategies and marketing objectives.
• Act as a brand champion, ensuring all communications are consistent and accurately support the brand strategy.
• Coordinate and support branding and marketing efforts globally as the central hub within the marketing organization.
• Partner with product management to develop communication objectives and strategies.
• Determine and manage the project budget and production schedule.
• Manage the development of marketing and sales/promotional materials to effectively promote and sell products.
• Recommend and execute promotion plans.
• Provide channel strategy expertise to teams and recommend the most effective ways to deploy assets and materials to achieve marketing objectives.
• Track and manage material effectiveness to modify and improve promotion development.
• Plan and organize project assignments of substantial variety and complexity.
• Initiate and manage schedules for projects and project milestones.
• Establish priorities for individual or project assignments.
• Select methods and techniques to lead projects to completion.
• Create an annual communication plan and budget, delivering all projects and campaigns on time and within budget.
• Manage vendor agreements and work deliverables to meet defined business objectives.
• Champion the Abbott brand in all materials, ensuring alignment with corporate brand standards.
• Support all company initiatives as identified by management, including Quality Management Systems (QMS) and Environmental Management Systems (EMS).
• Comply with U.S. Food and Drug Administration (FDA) regulations and other regulatory requirements.

Requirements

• Bachelor's Degree in a related field or an equivalent combination of education and work experience.
• Minimum 7 years related work experience with a complete understanding of specified functional area.

Nice-to-haves

• Experience in healthcare and medical device industries preferred.
• Proven track record of delivering measurable, successful multi-channel, sales-enabling campaigns.
• Strong knowledge and experience with SEO, SEM, and social media best practices preferred.
• Knowledge of regulatory requirements and company policies.
• Project management skills, managing work demands effectively in a fast-paced, geographically diverse business environment.

Benefits

• Free medical coverage for employees via the Health Investment Plan (HIP) PPO.
• Excellent retirement savings plan with high employer contribution.
• Tuition reimbursement and the Freedom 2 Save student debt program.
• FreeU education benefit for obtaining a bachelor's degree.