Marketing & Business Development Content Manager

$128,000 - $202,000/Yr

DLA Piper - Reston, VA

Full-time - Mid Level

Remote - Reston, VA

Professional, Scientific, and Technical Services

About the position

The Marketing & Business Development Content Manager at DLA Piper plays a crucial role in enhancing the firm's business development efforts through the creation of compelling written content. This position focuses on developing materials that promote the firm's capabilities and support client acquisition, including pitches, proposals, and marketing collateral. The role requires strong writing skills and an understanding of value propositions in a global law firm context, aiming to authentically articulate the firm's strengths and market position.

Responsibilities

• Develops content that elevates the firm's brand, including pitch and proposal copy, brochures, and client-facing presentations.
• Drafts, edits, and reviews various marketing and business development collateral.
• Uses stakeholder and subject matter expert input to create impactful content that tells a compelling story about the firm's capabilities.
• Collaborates with the Pitch & Proposal team to ensure high-impact content development that positions the firm effectively.
• Manages content systems (SharePoint) to maintain and update content consistently.
• Effectively project manages the content development process from conception to production.
• Uses graphic elements and formatting to enhance the appearance of collateral and convey key messages.
• Collaborates with the graphic design team for production of final deliverables as needed.
• Applies creativity to writing client-centric copy and adheres to the firm's brand guidelines.
• Provides support for additional marketing-related projects as needed.

Requirements

• Bachelor's degree in marketing, communications, business, or related field.
• 5 years of marketing/business development experience in a professional services environment, preferably within a large, global law firm.
• Proficiency in MS Office Suite.
• Proven ability to prioritize and multi-task in a fast-paced, deadline-driven environment.
• Good understanding of brand strategy and its application to messaging frameworks.
• Strong writing and storytelling skills with attention to detail.
• Excellent written and verbal communication skills, including editing and proofreading capabilities.
• Good PowerPoint design skills and design aesthetic.
• Ability to combine copy writing with design to effectively convey messages.
• Strong organizational skills to coordinate various operational tasks.

Nice-to-haves

• MBA and/or JD
• Good communication and customer service skills to interact with lawyers and staff.
• Strong problem-solving capabilities.

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan