Marketing & Business Development Content Manager

$128,000 - $202,000/Yr

DLA Piper - Miami, FL

Full-time - Mid Level

Remote - Miami, FL

Professional, Scientific, and Technical Services

About the position

The Marketing & Business Development Content Manager at DLA Piper plays a crucial role in enhancing the firm's business development efforts by creating compelling written content that promotes the firm's capabilities and supports client acquisition. This position requires strong writing skills and a deep understanding of value propositions within a global law firm context, ensuring that the content effectively reflects the firm's market position and client-centric approach.

Responsibilities

• Develops content that elevates the firm's brand, including pitch and proposal copy, brochures, and client-facing presentations.
• Drafts, edits, and reviews various marketing and business development collateral.
• Uses stakeholder and subject matter expert input to create impactful content that tells a compelling story about the firm's capabilities.
• Collaborates with the Pitch & Proposal team to ensure high-impact content development that positions the firm effectively.
• Manages content systems (SharePoint) to maintain and update content consistently.
• Effectively project manages the content development process from conception to production.
• Uses graphic elements and formatting to enhance the appearance of collateral and convey key messages.
• Collaborates with the graphic design team for production of final deliverables as needed.
• Applies creativity to writing client-centric copy.
• Follows the firm's brand playbook, style, and voice guidelines when writing content.
• Provides support for additional marketing-related projects as needed.

Requirements

• 4 Year / bachelor's degree in marketing, communications, business, or related field.
• 5 years of marketing/business development experience in a professional services environment, preferably within a large, global law firm.
• Proficiency in MS Office Suite.
• Proven ability to prioritize and multi-task in a fast-paced, deadline-driven environment.
• Good understanding of brand strategy and its application to messaging frameworks.
• Strong writing and storytelling skills with attention to detail.
• Strong written and verbal communication skills, including editing and proofreading capabilities.
• Good PowerPoint design skills and design aesthetic.
• Ability to combine copy writing with design to convey messages effectively.
• Good communication and customer service skills for interaction with lawyers and staff.
• Strong organizational skills for coordinating operational tasks.
• Ability to work effectively in a fast-paced environment with strong problem-solving capabilities.

Nice-to-haves

• MBA and/or JD

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan