Marketing & Business Development Content Manager

$128,000 - $202,000/Yr

DLA Piper - Palo Alto, CA

Full-time - Mid Level

Remote - Palo Alto, CA

Professional, Scientific, and Technical Services

About the position

The Marketing & Business Development Content Manager plays a crucial role in enhancing the firm's business development efforts by creating compelling written content that promotes the firm's practices and sectors. This position focuses on developing materials such as pitch and proposal copy, brochures, and client-facing presentations, ensuring that the content effectively communicates the firm's capabilities and differentiators. The role requires strong writing skills and a deep understanding of value propositions within a global law firm context.

Responsibilities

• Develops content that elevates the firm's brand, including pitch and proposal copy, brochures, and client-facing presentations.
• Drafts, edits, and reviews various marketing and business development collateral.
• Uses stakeholder and subject matter expert input to create impactful content that tells a compelling story about the firm's capabilities.
• Collaborates with the Pitch & Proposal team to ensure high-impact content development that supports business development efforts.
• Manages content systems (SharePoint) to maintain and update content consistently.
• Effectively project manages the content development process from conception to production.
• Uses graphic elements and formatting to enhance the appearance of collateral and convey key messages.
• Collaborates with the graphic design team for the production of final deliverables as needed.
• Continuously applies creativity to writing client-centric copy.
• Adheres to the firm's brand playbook, style, and voice guidelines when writing content.
• Provides support for additional marketing-related projects as needed.

Requirements

• 4 Year / bachelor's degree in marketing, communications, business, or related field.
• 5 years of marketing/business development experience in a professional services environment, preferably within a large, global law firm.
• Proficiency in MS Office Suite.
• Proven ability to prioritize and multi-task in a fast-paced, deadline-driven environment.
• Good understanding of brand strategy and messaging frameworks.
• Strong writing and storytelling skills with attention to detail.
• Strong written and verbal communication skills, including editing and proofreading capabilities.
• Good PowerPoint design skills and design aesthetic.
• Ability to combine copywriting with design to effectively convey messages.
• Strong organizational skills necessary to coordinate various operational tasks.
• Ability to work effectively in a fast-paced environment with strong problem-solving capabilities.

Nice-to-haves

• MBA and/or JD

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k) plan