Marketing & Business Development Manager

Careerpaths Nw - Redmond, WA

Full-time - Mid Level

Redmond, WA

Administrative and Support Services

About the position

The Marketing & Business Development Manager will play a crucial role in shaping the marketing strategy of a leading roofing and siding company in Washington State. This position is designed for a motivated individual who is eager to contribute to the company's growth through innovative marketing initiatives and business development efforts. The role offers a collaborative environment that fosters creativity and provides opportunities for professional advancement.

Responsibilities

• Develop and execute a comprehensive marketing strategy aligned with company goals.
• Manage content creation for both print and digital platforms, including brochures, website updates, blog posts, and email campaigns.
• Create and implement social media and digital marketing strategies, managing paid ads and optimizing campaigns for maximum ROI.
• Produce video content, including educational materials and customer testimonial videos, to highlight company expertise.
• Support the sales team by developing custom marketing materials such as proposal templates, case studies, and product literature.
• Ensure consistent brand messaging to maintain the company's position as a premier provider in the region, while exploring opportunities for market expansion.
• Collaborate with leadership to identify business development initiatives, propose ideas for new markets, services, or partnerships.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field is a plus, but not required.
• 3-5 years of marketing experience, ideally with business development exposure.
• Experience in construction-related marketing is a plus.
• Proficiency with digital marketing tools such as social media platforms, Google Ads, and email marketing tools.
• Strong skills in content creation, graphic design (Adobe Creative Suite is a plus), and video production.
• Experience managing SEO/SEM campaigns and maintaining websites.
• Exceptional communication, organizational, and project management skills.
• Self-motivated and proactive, with a collaborative mindset.
• Knowledge or experience in the roofing, siding, or construction industry is advantageous.

Nice-to-haves

• Experience in construction-related marketing is a plus.
• Knowledge or experience in the roofing, siding, or construction industry is advantageous.

Benefits

• Competitive salary and benefits package.
• Room for professional growth and advancement.